(October 25, 2004 - Burbank, CA) – On October 26, 2004, Warner Bros. Television launches The OC Insider, an exclusive pass to the OC lifestyle. The OC Insider, launching in conjunction with the second season premiere of “The O.C.” on FOX, November 4, offers inside scoop from the show with dish on the latest in music, fashion, recreation, fitness and personal style. The OC Insider translates the mythic So Cal lifestyle reflected by the company’s hit drama series into a way to live the life. A subscription–based service available for an annual fee of $24.95, The OC Insider delivers content through the print, online and wireless mediums accessed by today’s multi-tasking generation as well as exclusive access to merchandise. The OC Insider is part of an innovative program to extend and enhance The OC brand, which is a unique combination of reel and real So Cal lifestyle. Conceived and operated by Warner Bros. Television with the support and participation of “The O.C.” executive producers Josh Schwartz, McG and Bob DeLaurentis and co-executive producer Stephanie Savage, The OC Insider draws on the assets and expertise of multiple Warner Bros. Entertainment, Inc. subsidiaries, including Warner Bros. Online, Warner Home Video, Warner Bros. Consumer Products and New Line New Media, as well as partners such as FOX, Warner Bros. Records and Musicmatch, Inc. The OC Insider subscription includes exclusive access to www.theocinsider.com; three issues of The OC Insider Magazine, wireless content, the latest music from “The O.C.” as well as hot new fashions, merchandise and products. www.theocinsider.com - inside scoop from the series, streaming video of bloopers, outtakes and sneak-previews of upcoming episodes, weekly fashion updates from the set, exciting music features, live chats, etc. Plus hot new fashions, exclusive merchandise and other O.C. products, fashion updates and “get-it-for-less” tips from “The O.C.’s” costume designer and fashion experts. The OC Insider Magazine – topics range from real people livin’ the O.C. life; the indie music scene, both on and off the set of “The O.C”; how to get the OC Look; the latest Orange County outdoor sports, recreation and fitness trends; profiles of the “The O.C.” cast and producers. Music from The OC – an all access pass to music downloads from each episode of “The O.C.,” plus playlists, artist information and a custom OC Insider online radio station. Powered by Musicmatch, the OC Insider brings together all “The O.C.” music in one place. OC Insiders also have exclusive access to video clips of the scenes in which the music appears. Wireless Content, including: “The O.C.” wallpaper images, “The O.C.” customized ring tones, wireless trivia games, message alerts and video clips.
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