(October 21, 2003 – Burbank, CA) – Warner Home Video Inc. (WHV) and LeapFrog Enterprises, Inc. a leading developer of innovative technology-based educational products, have entered into a domestic home video and DVD distribution agreement for multiple titles, it was announced today by Jeff Baker, WHV Vice President, Non-theatrical Franchise Marketing. Under terms of the multi-year agreement, WHV will exclusively distribute multiple children’s preschool learning home video and DVD titles produced by LeapFrog. The first of these titles include the animated “The LeapFrog Letter Factory” and “The LeapFrog Talking Words Factory,” both of which will be available December 9th, 2003, for $14.98 each (SRP) on DVD and $8.93 each (SRP) on video. In addition, LeapFrog Enterprises has slated several additional titles to the preschool market, to be released in 2004. “The LeapFrog Letter Factory” follows popular LeapFrog characters Leap, Lily, Tad and Professor Quigley on their adventure to the Letter factory. Here, they tour various rooms where each letter of the alphabet is learning to say its phonetic sound. For example, the letter Cs are in the freezer room where it is “Ccc-Ccc-Ccc-COLD.” This title is for children ages 2-5 and features original songs designed to educate and entertain in an interactive manner to foster language development skills. * Toy Industry Association, Best Educational Toy of the Year, 2000 (LeapPad® learning system), 2001 (My First LeapPad® learning system, 2002 Quantum Pad™ learning system. Produced to complement “The LeapFrog Letter Factory,” “The LeapFrog Talking Words Factory” is for children ages three and up, taking the educational process to the next level by focusing on word construction and rhyming. In the video, Leap, Lily and Tad journey to the Talking Words Factory and interact with machines that make a group of letters into words. “The LeapFrog Talking Words Factory” also incorporates humorous songs to engage children. Regarding the announcement, Baker said, “LeapFrog is in a class by itself in the educational product arena. Their titles are highly entertaining, educational and serve as a great benefit to the important early learning process for preschool aged children. We are very much looking forward to a long and successful relationship with LeapFrog beginning with the introduction of ‘The LeapFrog Letter Factory’ and ‘The LeapFrog Talking Words Factory’ to the marketplace this Holiday season.” “We are very pleased to be working with Warner Home Video to offer children an exciting new way to learn and play through LeapFrog home videos and DVDs,” said Tor Sirset, Vice President of Quantum Leap Marketing for LeapFrog Enterprises. “Warner Home Video shares our vision of developing LeapFrog into a premier video brand. They are a world class marketing organization with sophisticated research capabilities that will serve as a strategic advantage as we grow this segment of our business.” “The LeapFrog Letter Factory” and “The LeapFrog Talking Words Factory” will be available from WHV on December 9th, 2003, for $8.93 SRP on home video and $14.98 SRP on DVD. The Credits With operations in 78 international territories, Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Co., Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. About LeapFrog LeapFrog Enterprises, Inc. (NYSE: LF) is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. In Homes: LeapFrog has developed nine learning platforms that come to life with more than 90 interactive software titles, covering important subjects such as phonics, reading, math, music, geography, social studies, and science. In addition, the company has created more than 35 stand-alone educational products for newborns to age 16 years. All products contain educational curricula and reflect a teaching style designed to be fun, engaging, and effective. LeapFrog’s award-winning U.S. consumer products are available at major retailers. In Schools: In 1999, the Company created its school division, LeapFrog SchoolHouse, in response to countless requests from educators to customize LeapFrog’s award-winning technology and educational products for the classroom. The LeapFrog SchoolHouse curriculum programs are currently in more than 15,000 classrooms in the U.S. with more than 200 interactive books and more than 290 skill cards representing more than 5,500 pages of educational content. In addition, LeapFrog SchoolHouse products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher’s Choice Award from Learning magazine. Around the World: Interest in LeapFrog learning products is worldwide. LeapFrog currently has offices in Canada, France, the United Kingdom, Mexico, and Hong Kong. LeapFrog consumer products are available in more than 25 countries and produced in five different languages. "LEAPFROG, LETTER FACTORY and TALKING WORDS are trademarks or registered trademarks of LeapFrog Enterprises, Inc."
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