(November 2, 2000 – Burbank, CA) – When three raging weather fronts collided on Halloween Eve 1991, producing the greatest storm in modern history, rescue teams from across the nation were called into action. In anticipation of the November 14 VHS/DVD release of “The Perfect Storm,” Warner Home Video will honor the men and women who risked their own lives to save those lost and stranded at sea and those who worked tirelessly to rebuild the ravaged New England Coast. To raise awareness for the round-the-clock bravery of the American Red Cross, Warner Home Video begins its celebration of heroism today, with the launch of an international “Tell-a-Friend” e-mail campaign. The e-mail message and “The Perfect Storm” website will provide a way for the public to help the American Red Cross disaster relief programs. Every time the e-mail is passed along, Warner Home Video will donate 5 cents, with the ultimate goal of raising $50,000 for the American Red Cross, which provided assistance and shelter to more than 3,000 families in need during the infamous storm. It is anticipated that more than one million people from around the world will receive the electronic message. The results will be tracked by @Once, the one-to-one e-mail marketing company that designed and launched the campaign. Supporters can access the e-mail at www.perfectstorm.com/email. The donation, generated from the e-mail, will be presented to the American Red Cross on November 13 during a celebration of the heroes involved in the devastating storm. “The Perfect Storm” cast and Massachusetts Governor, Paul Cellucci, are expected to join Warner Home Video in honoring the United States Coast Guard and Air National Guard, as well, for their tireless dedication to the protection and rescue of countless lives. Warner Home Video will also make $25,000 donations to both the United States Coast Guard for the benefit of the New England coast and, on behalf of the Air National Guard, to the Special Operations Warrior Foundation, a nonprofit scholarship fund for children of special operations men and women who died in the line of duty. Additionally, a portion of the donation will go to the establishment of a memorial for Air National Guard Technical Sergeant Rick Smith who lost his life during the rescue mission to save those aboard the sailboat Sartori, as depicted in the film. Accepting the contributions will be the “real life” Coast Guard and Air National Guardsmen depicted in the film. These men will also perform a helicopter search and rescue demonstration similar to the real life scenario featured in the film. “The Perfect Storm” is based on the dramatic events that took place in the waters of the North Atlantic nearly nine years ago. On November 14, Warner Home Video brings the $180 million box-office thriller to VHS and an astonishing, effects-packed DVD. With operations in 78 international territories – more than the video division of any other studio – Warner Home Video commands the largest distribution infrastructure in the global video marketplace. WHV’S film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Home Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Video.
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