(June 26, 2007 – Burbank, CA) – Warner Premiere will produce a series of direct-to-consumer releases based on the best-selling young adult book series “The Clique,” it was announced today by Diane Nelson, President, Warner Premiere. Warner Premiere has acquired worldwide rights to the immensely successful collection by author Lisi Harrison and will partner with the series’ developers and producers, Alloy Entertainment, a division of Alloy Media + Marketing, to expand “The Clique” novels to DVD releases targeted at the ‘tween’ girl audience. Warner Premiere will also work with Alloy Media + Marketing in creating and executing multi-faceted, transmedia campaigns across Alloy’s established network of media properties reaching young girls to fully exploit all marketing and promotional opportunities available for the releases. “‘The Clique’ books are a great property with a very loyal and very active fanbase,” said Nelson. “The content and style of these books makes them perfect as the basis for a series of DVD releases, and working with our partners at Alloy, we’ll be able to translate these fun and exciting characters into what the established fans of ‘The Clique’ have been asking for since book one; as well as help continue to introduce the series in both book and DVD format to a worldwide ‘tween girl’ audience.” “We’re looking forward to bringing ‘The Clique’ to life beyond the printed page with our partners at Warner Premiere,” said Les Morgenstein, President, Alloy Entertainment. “The promotional support we’re able to offer across Alloy’s varied media properties will ensure additional engaging opportunities for fans to get to know the stories and the characters they love.” The first DVD title being produced, “The Clique,” based on the 2004 book of the same name which launched the book series, is expected to be released in 2008. Les Morgenstein and Bob Levy from Alloy Entertainment will serve as producers on the project. Warner Premiere and Alloy Entertainment have recently identified writer Liz Tigelaar to begin work on the DVD series scripts. An up-close look at the contemporary life of the privileged teenager, “The Clique” explores the highs and lows of junior high school life, told by way of an elite group of socially precocious twelve-year-old girls from the wealthy suburbs north of New York City. The series has sold more than four million copies domestically and has spent nearly 100 weeks on the New York Times bestseller list. Rights to “The Clique” books have recently begun an international publishing rollout, currently being sold in 13 territories and translated into 11 languages, and selling nearly 400,000 foreign copies to date. About Warner Premiere Warner Premiere was founded in 2006 to develop, produce and market feature-length content for the growing direct-to-consumer market. Warner Premiere is at the forefront of the evolution of high-quality product in the direct-to-DVD business, producing titles which exemplify the commitment to story, production values and brand equity for which Warner Bros. Entertainment is known. About Alloy Entertainment Alloy Entertainment is a creative think tank that develops and produces original books, television series, and feature films. The company originates unique commercial entertainment properties—often with an eye toward teens, young adults, and families—and partners with the leading publishers, television networks, and movie studios to deliver these properties to the world. Alloy Entertainment produces more than thirty new books a year. Its books are published in more than twenty-five languages around the world. In 2006 and 2007 more than twenty of Alloy Entertainment’s books have reached the New York Times bestsellers list. In television, Alloy Entertainment’s series “GOSSIP GIRL,” based on Cecily von Ziegesar’s best-selling books and developed by Josh Schwartz (“THE OC”) for television, will debut on the CW network in Fall 2007. In film, the sequel to “THE SISTERHOOD OF THE TRAVELING PANTS” is currently in production. Alloy Entertainment is a subsidiary of Alloy Media + Marketing, Inc., one of the largest and most successful marketers and merchandisers to the youth market.
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