(November 14, 2007 – Burbank, CA) - Warner Premiere, Warner Bros. Entertainment’s direct-to-consumer production division, has promoted Eva Davis to Senior Vice President, Acquisitions and Business Development, and Stephanie Schroeder to Senior Vice President, Business Affairs. These announcements were made today by Diane Nelson, President, Warner Premiere. “We’ve had to work at lightning speed over the last year to get up and running, and the sheer volume of work handled by Eva and Stephanie is amazing and has been crucial to Warner Premiere quickly establishing itself in the direct-to-consumer marketplace,” said Nelson. “Eva’s global acquisitions strategy has allowed us to serve international markets and round out our overall content plan, and Stephanie’s skillful deal making has ensured we have robust slate ahead of us. I’m delighted to recognize both of these great executives with these promotions.” In her newly created post as Senior Vice President, Acquisitions and Business Development, Davis will have increased responsibilities in Warner Premiere’s acquisitions and business development areas, with an expanded involvement in financial and strategic planning, as well as digital content acquisitions focusing on short form programming for mobile and online spaces. She will also continue to work with Warner Home Video on acquiring DVD material and consult on Warner Bros. Home Entertainment Group’s multicultural marketing efforts. Most recently, Davis’s team completed the acquisition plan for the Peanuts franchise of content to be distributed by the Studio. Prior to joining the studio, Davis worked in consumer products marketing for more than 15 years on leading brands including Coca-Cola, Upper Deck and Kraft Foods. She has a B.A in International Relations and Economics from Stanford University, where she also earned her MBA. Serving in her new position as Senior Vice President, Business Affairs, Schroeder will increase her oversight to act as the primary negotiator for Warner Premiere’s divisional needs, including structuring deals for talent and acquisitions as well as short form digital content. Since joining the division a year ago, Schroeder has been able to quickly finalize innovative negotiations including the “Get Smart” companion feature as an industry first parallel content concept, Warner Premiere’s multi-year deal with Joel Silver’s Dark Castle Entertainment and the Alloy Entertainment negotiations for the Clique book series. Schroeder was previously Vice President of Business and Legal Affairs at Paramount, where she helped build the company’s DVD Premiere group. Prior to that, she held business and legal affairs positions at Warner Bros. Entertainment, Paramount Network Television, Jim Henson Pictures, Morgan Creek Productions and Wilshire Court Productions. Schroeder is a graduate of the University of California at Santa Barbara and obtained her J. D. from the University of Southern California Law Center. About Warner Premiere Warner Premiere is Warner Bros. Entertainment’s new direct-to-consumer production company focused on the development, production and marketing of feature-length content, as well as short form digital content for the growing home entertainment market. Warner Premiere is committed to being at the creative forefront in the evolution of quality product in the direct-to-DVD business and the digital space, creating material that exemplifies the commitment to story, production and brand equity for which Warner Bros. is known.
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