(April 17, 2019 – Burbank, CA)– Widely respected film marketing executive Jim Gallagher has joined Warner Bros. Pictures as Executive Vice President, Marketing, Animation and Family, it was announced today by Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures and President, Worldwide Marketing, Warner Bros. Home Entertainment.
In this newly created role, Gallagher will join Warner Bros. Pictures’ worldwide marketing team, where he’ll develop innovative and strategic global campaigns in support of the Warner Bros. Pictures Group’s commitment and vision to a diverse slate of animated and hybrid (live action/animation) family films. Gallagher will report directly to Rich.
JP Richards, Executive Vice President, Worldwide Marketing and Chief Data Strategist, Warner Bros. Pictures, will continue to work in partnership with Rich to set overall strategy and planning for the marketing team.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” said Rich. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.”
Gallagher joins Warner Bros. from DreamWorks Animation, where he served as head of theatrical marketing, most recently handling the film “How to Train Your Dragon: The Hidden World” ($500M+ worldwide). He was also responsible for the marketing campaigns for “The Boss Baby,” “Trolls,” “Home” and others.
Gallagher was also with The Walt Disney Company for 14 years, where he served as president of marketing from 2006-2010, responsible for marketing all films released by Walt Disney Studios, Pixar and Touchstone Pictures, including “Alice in Wonderland,” “Pirates of the Caribbean,” Disney/Pixar’s “Up,” “WALL-E” and many others.” He also held senior vice president and vice president of creative advertising posts at Disney.
He began his entertainment career at MGM Studios.
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