"Ice & Coco" Delivers Strong Debut Ratings in Premiere of Summer Preview
(August 4, 2015 – Burbank, CA) – "Ice & Coco" kicked off its 8-market summer preview on Monday, delivering an impressive 1.2/4 Household rating/share, growing +33% over its lead-in share average. The series also posted strong ratings gains over the August ‘14 time period (+71%), improving in all eight of its clearances. Comparatively, this debut rating out-delivered the prior FOX/Warner Bros. summer preview "The Real" by +9%.
Among its core Adult 25-54 demographic, "Ice & Coco" earned a 0.7/5 rtg/shr, more than doubling the prior year August ‘14 time period rating (+133%) and improving +25% over its lead-in share. The show drove growth in the nation’s top two markets, improving over both lead-in and prior year time period in New York (WNYW/F/11a, 0.7/6 rtg/shr) and Los Angeles (KTTV/F/1p, 0.3/3). "Ice & Coco" was particularly strong in Baltimore (WUTB/I/4p, 0.6/4 rtg/shr) where it doubled its lead-in and grew +50% over last August’s “Queen Latifah.”
The new series also delivered a strong debut among Women 25-54 with a 0.9/6 rating/share, growing +50% over its lead-in share and nearly doubling the Aug ’14 time period rating (+80%). Additionally, "Ice & Coco" ranked #1 in its time period in key markets Washington, DC (WTTG/F/12p, 0.8/7 rtg/shr) and Phoenix (KSAZ/F/2p, 0.9/5 rtg/shr), and ranked a strong 2nd in Los Angeles (KTTV/F/1p, 0.5/4).
In the premiere episode of "Ice & Coco," hosts Ice-T and wife Coco Austin revealed that they are expecting a baby girl, their first child together after fifteen years of marriage. The new daytime duo surprised viewers when they shared that Coco is five months pregnant and that they’ve already settled on a name, Chanel.
About Ice & Coco:
"Ice & Coco" premiered August 3 on FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Washington D.C. (WTTG), Atlanta (WAGA), Phoenix (KSAZ) and Detroit (WJBK), as well as on Sinclair Broadcasting stations in Baltimore (WUTB) and Raleigh (WRDC). "Ice & Coco" features veteran actor and rapper Ice-T ("Law & Order: Special Victims Unit") and his wife, Coco ("Ice Loves Coco"), as they take on the topics of the day – all things newsworthy, celeb-worthy and, of course, puppy-worthy – showcasing the couple’s fun, authentic vibe and honest curiosity about what’s happening in the world. With years of chemistry together, this married duo, from different backgrounds, bring a fresh perspective to the daily talk show format with their unique interview style and enthusiasm for joining in the conversation.
Official Website: iceandcoco.com
Official Twitter: #IceAndCoco