Warner Home Video Product Packaging To Go Green
(March 27, 2007 – Burbank, Calif) – Beginning April 1, Warner Home Video, a subsidiary of Warner Bros. Entertainment, will print DVD product packaging for its wholly-owned entertainment properties on 30 percent post-consumer recycled content, chlorine-free paper. WHV product packagings affected by the new standard are the Amaray and Elite wraps and inserts for DVD, HD DVD and Blu-ray releases. WHV worked with printing and packaging company Ivy Hill to research paper options that would reduce its use of virgin stock and exchange it for more environment-friendly material. By switching to new stock, WHV will conserve enough energy to power 404 homes, prevent the emission of 43.4 million pounds of greenhouse gases, save 53,169 trees, conserve more than 19.3 million gallons of water and eliminate enough solid waste to fill 115 garbage trucks, annually.* Product that will incorporate this new printing standard will bear a Warner Bros.-branded recycling logo, including the upcoming DVD releases of Warner Bros. Pictures’ “The Fountain” and “The Astronaut Farmer” and the HD DVD releases of "The Ultimate Matrix Collection" and "The Complete Matrix Trilogy," among others. “Warner Home Video has an ongoing charge to develop methods and practices that reinforce its commitment toward the use of renewable materials,” said Ron Sanders, President, Warner Home Video. “We were fortunate to find an option that allowed us to go green without compromising quality; it’s a smart business move.” “The first step was to reduce the total amount of paper used, then replace remaining stock with 30 percent post-consumer and chlorine-free paper,” said Shelley Billik, Vice President, Environmental Initiatives, Warner Bros. Entertainment. “Warner Home Video has always been an industry leader, and now they are demonstrating how to save money and benefit the environment by applying innovative green business practices.” “The Warner Home Video operations and creative teams worked closely together to make sure we incorporated quality and cost effectiveness in our effort to better the environment. It was truly an integrative approach,” said Isabelle Renaud, Vice President, Production, Worldwide Creative Services, Warner Home Video. Prior to WHV’s official adoption of post-consumer recycled content paper for all titles, the packaging for its DVD release of the Academy Award®-winning “Happy Feet” – a film that also includes conservation-friendly messages – was printed on 30 percent post-consumer recycled content. The “Happy Feet” DVD also includes a PSA on declining fisheries, as well as a Monterey Bay Aquarium Seafood Watch wallet guide that helps inform consumers about sustainable and healthy seafood options. To conserve resources, WHV has developed other long-term practices and partnerships. The manufacturing materials and processes to create WHV’s corrugated displays for use in retail stores have been improved. Currently, WHV’s displays include up to 25 percent recycled content in the liner board, and the interior portion of the board averages 35 percent recycled fiber, the maximum that structural integrity currently allows. The display designs receive periodic review to maximize economical and ecological efficiency. Additionally, WHV only uses corrugated product vendors who are members of organizations such as Global Environment Management Initiative, the Nature Conservancy International Leadership Council and the United States Business Council for Sustainable Development. With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. * For more information on Warner Bros. Entertainment’s commitment to environmental practices, visit www.wbenvironmental.com.
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