PRINT

The WB’s “Baby Blues” Will Take Its “Second Step” Next Season

(September 13, 2000 – Burbank, CA) – “BABY BLUES” was picked up for a second season as The WB has ordered 13 episodes of the primetime animated comedy for Fall 2001, it was announced today by Susanne Daniels, President, Entertainment of The WB. “We are excited to pick up ‘BABY BLUES’ for its second season,” stated Ms. Daniels. “As promised, the series delivered solid ratings and held its audience from the first to the second half-hour each week and definitely struck a chord with our core viewers. We look forward to the new season of this series with more extraordinarily funny and relatable storylines.” "We are delighted that The WB has renewed ‘BABY BLUES’ for a second season," said Peter Roth, President, Warner Bros. Television. "The series performed extremely well with both male and female viewers over the summer and we're looking forward, given the show's enormous potential, to a long and successful run." “BABY BLUES” has been a consistent performer for The WB on Friday nights, averaging 2.2 million viewers at both 8:00 p.m. and 8:30 p.m. during its six-week summer double-run, holding 100 percent of its own 8:00 p.m. lead-in. “BABY BLUES” scored its strongest demographic deliveries at 8:30 p.m. in The WB’s target demos of Persons 12-34 and Teens 12-17. The series also has remarkably balanced appeal with comparable numbers in both female and male demographics. The genesis of “BABY BLUES” comes from the award-winning, internationally syndicated comic strip of the same name. The series amplifies the world seen in the strip and offers stories for the whole family, exposing the humorous underbelly of suburban parenting. Set in a slice of suburbia on the outskirts of normal, this irreverent series follows the daily exploits of Darryl (voiced by Mike O’Malley, “28 Days,” “Deep Impact”) and Wanda (voiced by Julia Sweeney, “Saturday Night Live,” “God Said Ha!”) MacPherson, two well-intentioned but weary young parents adjusting to life with their new little bundle of joy, Zoe. Adding to the mayhem is Zoe’s terminally hip baby-sitter, Bizzy (voiced by Nicole Sullivan, “Mad TV”), Darryl’s best friend Kenny (voiced by Diedrich Bader, “The Drew Carey Show”) and the dysfunctional Bitterman family next door. The series also features the recurring voices of E.G. Daily (“Rugrats”) and Phil LaMarr (“Mad TV”). Developed and executive produced by Jeff Martin (“The Simpsons”) and Pete Ocko (“Weird Science,” “Dinosaurs”), and based on the award-winning comic strip with a worldwide readership of 62 million from Rick Kirkman and Jerry Scott who serve as co-executive producers, “BABY BLUES” is produced by Warner Bros. Television.
# # #