(July 19, 2004 – Burbank, CA) - Barbara S. Brogliatti has been promoted to Executive Vice President & Chief Corporate Communications Officer, Warner Bros. Entertainment Inc., it was announced today by Barry M. Meyer, Chairman & Chief Executive Officer, Warner Bros. Entertainment Inc., to whom she directly reports. Brogliatti will continue to head up Warner Bros.’ press activities, serving as the global entertainment company’s official spokesperson and chief press officer, responsible for all corporate and business press as it pertains to the Studio, its subsidiaries and affiliate companies. She also handles the corporate press dealing with industry issues and public affairs, as well as regulatory, civic, legal and business issues, strategic, internal and crisis communications. She further manages the perception of the Studio and its world renowned icons and brands, as well as serves as the communications liaison with the Studio’s parent company, Time Warner Inc. "Barbara is one of the most respected and talented public relations executives in the industry," said Meyer. "Her expertise, experience, instincts and breadth of knowledge have made her an integral part of our most senior management team for nearly a decade. This promotion is just one way of acknowledging her numerous contributions not only to Warner Bros. and Time Warner, but also to our industry as a whole." In addition to her duties at the Studio, Brogliatti serves as the official press strategist and spokesperson for the Association of Motion Picture and Television Producers (AMPTP) during its contract negotiations with the industry guilds (WGA, SAG/AFTRA, DGA). She also heads the Motion Picture Association of America’s (MPAA) PR/educational task force focusing on intellectual property protection and industry-wide anti-piracy initiatives. During her career, Brogliatti has been in charge of the publicity for such landmark series as "All in the Family," "Mary Hartman, Mary Hartman," "Dallas," "Full House," "Friends" and "ER," as well as the launch of The WB Television Network. Other industry leadership highlights include leading all press and marketing activities for television’s unprecedented fundraiser "America: A Tribute to Heroes," which garnered some $150 million in pledges to help victims of the September 11 terrorist attacks on the U.S. and acting as chief communications strategist for the Coalition for the Repeal of the Financial Interest & Syndication Rule (the industry group made up of all studios and producers). Brogliatti moves up from Senior Vice President & Chief Corporate Communications Officer, a post she has held for the past seven years. Prior to that, she was Senior Vice President, Worldwide Television Publicity, Promotion & Public Relations, a post to which she was promoted in January 1995, adding worldwide responsibilities to the position she had held since April 1992. Brogliatti came to Warner Bros. in 1990 via Lorimar Telepictures (which was acquired by Warner Communications, Inc.), where she was in charge of corporate communications and investor relations since 1985. Prior to Lorimar, she spent some 11 years with Norman Lear’s Embassy Communications/TAT/Tandem, where she oversaw publicity, promotion and advertising worldwide. After graduating from UCLA, Brogliatti began her career in show business at the CBS Television Network.
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