(October 15, 2001 – Burbank, CA) – DC Comics and In Zone Brands announced today that legendary super heroes, Batman and Superman are teaming up to add two new exciting products to In Zone Brands’ successful kids’ beverage line, BellyWashers™. Beginning in October, The Caped Crusader and The Man of Steel will fly onto shelves nationwide in the form of 3-D sipper drinks. BellyWashers is a complete line of collectable, novelty beverages for children. The 100% vitamin-C fortified drinks are packaged in 3-D collectable, refillable sports bottles with toppers created in the likeness of licensed and non-licensed characters that are appealing to kids of all ages. “BellyWashers gives kids a chance to see our characters come to life in a colorful and exciting way,” said Joel Ehrlich, Senior Vice President, Advertising and Promotions for DC Comics and Warner Bros. Consumer Products. “BellyWashers beverages are visually appealing, healthy and have the ability to be distributed at several types of retail outlets, and gain popularity with families. Our brands appeal to a broad consumer base. With the addition of these legendary super heroes to this creative line of beverages, we continue to entertain audiences from comic book stores to convenience stores.” Developed for children ages four and older, each BellyWashers line contains a unique character-appropriate drink flavor. Featuring movable arms, the Batman and Superman fruit drink flavor is Black Cherry Blast and the juice comes in a dark red color. Other popular Warner Bros. characters featured in the line include the beloved Looney Tunes and Scooby-Doo, as well as Cartoon Network™ property, The Powerpuff Girls. The BellyWashers’ bottles are dishwasher safe for continued use. “We are very excited to join forces with DC Comics and add the power of these super heroes to our BellyWashers line,” said In Zone Brands CEO, Jim Scott. “We listen to our consumers and the consumers have asked for both Batman and Superman. They are also among the first of our line to include moveable arms, making the DC Super Heroes line even more dynamic.” BellyWashers are available for $2.19-$2.99 nationwide at grocery stores, convenience stores, drug stores and specialty shops. For more information on BellyWashers, visit www.bellywashers.com or call toll free 1 (877) 875-8443. DC Comics, a division of Warner Bros. and AOL Time Warner Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ website is located at www.dccomics.com. BellyWashers is a trademark of In Zone Brands, Inc., an Atlanta-based company.
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