In her new role, Rich will oversee the development and execution of all marketing campaigns, and continue to work closely with Kroll on creating the strategy for Warner Bros. Pictures’ global releases. Additionally, Rich will have full marketing oversight on releases from New Line Cinema as well as all titles produced by the Studio’s longtime production partners, Alcon and MGM.
Warner Bros. Pictures’ worldwide creative advertising, domestic publicity and domestic media groups will now report into Rich, joining the global digital and global promotions teams that were already reporting to her. Worldwide research will report to both Kroll and Rich. International Marketing will collaborate closely with Rich to ensure global strategic alignment of theatrical campaigns. Rich will also work with Kroll on overall strategy and long-term planning for the theatrical marketing group.
“Blair is a dynamic marketing executive and so deserving of this expanded role,” said Kroll. “She’s strategic, creative and well-respected by filmmakers and peers. Opening almost two dozen films a year is an enormous task for any marketing group, but Blair has demonstrated time and again the ability to keep sight of the big picture while managing the crucial details. She has been a colleague and friend for almost two decades, and I’m thrilled that we’re able to recognize the many contributions she’s made to our overall success. I look forward to continuing to work closely with her.”
Prior to this promotion, Rich served as Executive Vice President, Worldwide Marketing, Warner Bros. Pictures. During her tenure, she has helped direct campaigns for a number of Warner Bros. Pictures’ critical and global box office hits, including the Harry Potter films, Christopher Nolan’s The Dark Knight trilogy, “The Hobbit” franchise, “The Conjuring” films, “Gravity” and “Argo,” which received the Academy Award for Best Picture. Rich is currently working on campaigns for some of this year’s most anticipated releases, including “The Legend of Tarzan,” “Suicide Squad,” “War Dogs,” and “Fantastic Beasts and Where to Find Them,” among others.
Prior to her role in worldwide marketing, Rich served as Senior Vice President, Marketing and Creative Advertising for the Studio’s international film division, having previously served as Vice President. After graduating Georgetown University in 1997, Rich joined Warner Bros. Pictures International as a Marketing Trainee. She quickly rose through the ranks, becoming a director in 2002.