(August 27, 2018 – Burbank, CA) – Dana Nussbaum has been promoted to Executive Vice President, Media, Warner Bros. Pictures Group, with responsibility for media planning and buying activities for the Studio’s film, home entertainment and videogame divisions. This announcement was made today by Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment, to whom Nussbaum will report.
In her new position, Nussbaum will oversee an integrated, cutting edge media team across theatrical, home entertainment and gaming; fostering a lifecycle approach to planning, from theatrical release through home entertainment windows. She will direct and oversee upfront planning and buying for television, experiential and outdoor driving advancement in those areas, with an audience-based approach to media for the film, home entertainment and games divisions, as well as lead the development and execution of media sponsorships. Nussbaum will work collaboratively with the digital media and analytics team as the two groups plan strategically and cohesively across all campaigns.
Lynn Whitney, who previously served as Executive Vice President, Media, will be leaving Warner Bros. Pictures.
“Dana has been instrumental in evolving our media strategy and is passionate about creating groundbreaking moments for each of our world class films,” said Rich. “This promotion will allow us to further tap into her breadth of expertise and strategic thinking within the media space in a way that is inventive, inspired and audience-driven.”
“I’d also like to thank Lynn for her many years of service to the Studio,” continued Rich. “She’s been a valued member of our team, and we wish her all the best.”
Prior to her promotion, Nussbaum served as Senior Vice President, Media. She joined the studio in 2004 as Manager, Media, Warner Bros. Pictures, and has risen through the ranks. During her time with the company, she has developed integrated and innovative media campaigns for “Wonder Woman,” “It,” “Gravity,” “The LEGO Movie,” “Argo,” “Mad Max: Fury Road,” the “Harry Potter” and “Fantastic Beasts” franchises and, most recently, “Crazy Rich Asians.”
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