(February 20, 2002 – Burbank, CA) – Diane Nelson has been named Senior Vice President, Domestic Marketing for Warner Bros. Pictures, it was announced today by Dawn Taubin, President, Domestic Marketing, Warner Bros. Pictures. In her new position, which is effective immediately, Ms. Nelson will work closely with Ms. Taubin in the strategic development and management of all marketing, advertising and publicity campaigns for the Studio’s feature films. In addition, Ms. Nelson will continue to be closely involved in the management of the Harry Potter franchise across all of Warner Bros.’ business units, including representing the Studio’s interests with the author, J.K. Rowling, responsibilities she retains from her former position as Senior Vice President, Family Entertainment, Warner Bros. Corporate Worldwide Marketing and Planning. Ms. Nelson fills the post vacated by Ms. Taubin, who was promoted to President, Domestic Marketing, Warner Bros. Pictures on November 5, 2001. “I have known and worked with Diane for many years, and have the highest respect for her abilities,” Ms. Taubin stated. “Her expertise, management skills and creative talent have never been more evident than in her integral role in helping to manage our all-important Harry Potter franchise, a challenging and complex project that she navigates with great poise and dexterity. She will make a terrific addition to our Domestic Marketing team, and I look forward to collaborating with her on our 2002 slate and beyond.” Prior to joining Warner Bros. in March 1997 as Director of Worldwide Corporate Promotions, Ms. Nelson served as Director of National Promotions for Walt Disney Records, where she worked on such projects as the promotion and marketing of the soundtrack and product line for The Hunchback of Notre Dame, and the negotiation and management of national promotions with corporate sponsors such as McDonald’s, Proctor & Gamble and Mattel.
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