Tuesday's premiere featured an interview with Caitlyn Jenner in her first talk show appearance. On Wednesday Ellen welcomed 18-year-old activist and the youngest Nobel Peace Prize Winner, Malala Yousafzai. On Thursday and Friday, the show kicked off two shows originating from New York's Rockefeller Center, featuring Democratic Presidential candidate Hillary Clinton and host of “The Tonight Show,” Jimmy Fallon.
A similar success story for the NBC O&O’s – Ellen delivered her highest-rated debut week ever with Households scoring a 2.9/8 and second highest-rated debut week with Women 25-54 with a 1.6/10 (just short of 2012's 1.7).
New York’s WNBC also saw Ellen’s biggest debut week’s ratings with Women 25-54 (2.1/13), a +31% increase over last season’s debut week.
For the week, Ellen proved to be a strong recruiter, building +5 shares over lead-in with Women 25-54 and +2 shares with Households. The show improved +45% rating over Sept 2014 time period with W25-54, +32% rating with Households.
Top 10 markets posting double-digit gains over year ago time period with Women 25-54:
New York, +75% rating with Women 25-54 vs. September ‘14 time period
Chicago, +55% rating
Philadelphia, +57% rating
Dallas, +138% rating
San Fran, +33% rating
Boston, +93% rating
Atlanta, +88% rating
Houston, +33% rating
About “The Ellen DeGeneres Show”:
“The Ellen DeGeneres Show,” now in its 13th season, continues to be the daytime destination for laughter, generosity and fun, highlighting Ellen’s one-of-a-kind humor, warmth and generosity, and featuring the biggest stars from television, film, music and more. The show has now earned an impressive total of 55 Daytime Emmy Awards. Ellen has become the place for today’s topical stories and a stage for the most viral sensations from around the world. “The Ellen DeGeneres Show” premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. Originating from Warner Bros. Studios in Burbank, The Ellen DeGeneres Show is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures, an industry-leading and Emmy Award–winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution. Ellen DeGeneres, Mary Connelly, Ed Glavin and Andy Lassner serve as executive producers.