(March 18, 2010 – Burbank, CA) – Eva Semple Davis has been promoted to Executive Vice President and General Manager of Warner Premiere, Warner Bros. Entertainment’s direct-to-consumer content production division, it was announced today by Diane Nelson, President, DC Entertainment. Davis and the Warner Premiere division will continue to report to Nelson. In her new role, Davis manages Warner Premiere, which develops and produces films such as the successful “Another Cinderella Story” and “Scooby-Doo! The Mystery Begins” (co-produced with Cartoon Network), and the upcoming “Free Willy: Escape from Pirate's Cove” and “Lost Boys: The Thirst.” Warner Premiere also develops and produces content for Warner Bros. Digital Distribution such as the groundbreaking “Watchmen” motion comic and digital visual album, “One Eskimo,” as well as the “Superman: Red Son” and “Batgirl” motion comic series. “For the past several years, Eva has been a key contributor to the strategic development and management of the Warner Premiere slate and team,” said Nelson. “She is a talented, highly respected and seasoned executive and I am proud to support her expanded role in running the Warner Premiere business.” In addition to managing Warner Premiere, Davis will continue to oversee global acquisitions of home entertainment content for Warner Home Video. Recent notable acquisitions include the Sesame Street franchise and anime stories based on the Halo videogame. Davis joined Warner Bros in 2004, launching a then-new ethnic marketing group to acquire home video content targeted at diverse consumers. She also played a key role in executing multicultural marketing initiatives for Warner Home Video’s mainstream releases. With a strong background in consumer-products marketing, Davis came to Warner Bros. from Coca-Cola where she led marketing and business planning teams for the Western U.S. She earned a B.A. in International Relations and Economics from Stanford University, and an M.B.A. also from Stanford. About Warner Premiere Warner Premiere is a Warner Bros. Entertainment production company focused on the development, production and marketing of feature-length-DVD and short-form digital content for this growing space. Warner Premiere is committed to being at the creative forefront in the evolution of quality product in the direct-to-consumer business, creating material that exemplifies the commitment to story, production and brand equity for which Warner Bros. is known.
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