The series is posting ratings growth in its second season – a modern-day rarity in first-run syndication. “The Real” is up +14% with W25-54 nationally. The series is also one of only two talk shows seeing national rating gains year-over-year. Looking at the past 10 years, “The Real” is one of only four talk shows that have posted national ratings gains in their second season. Additionally, “The Real” is building in its recruitment in the advertiser-coveted Women 18-49 and 25-54 demos.
On the Fox Television Stations, “The Real” continues to post strong numbers. This season to date, the series (0.9 W25-54 rating) has maintained its solid ratings, matching the prior year rating levels (0.9 rtg - Nov/Feb/May avg). Paired with “Wendy Williams” in 16 of the top 25 LPM markets, “The Real” is proving to be the perfect fit with Wendy Williams, retaining 100% of its Wendy Williams lead-in share this season to date with all key Women demos.
“‘The Real’ has been an important piece in building our growing daytime lineup,” said Cicha. “In fact, in our universe, it often beats or ties ‘The View.’ That alone is worth two more years in my book.”
“‘The Real’ in its second season has expanded on its promise of connecting with the diverse daytime television viewers and is delivering substantial ratings growth in the process,” said Werner. “The series did not invent this genre of television program, nor are they the only talk panel on television, but what ‘The Real’ has done is differentiate itself from the others, quickly becoming an original, distinct and entertaining hour that has given viewers a reason to make an appointment each and every day.”
About “The Real”:
“The Real” is a one-hour, daily talk show hosted by the dynamic team of Tamar Braxton, Tamera Mowry-Housley, Loni Love, Jeannie Mai and Adrienne Bailon on Fox Television Stations and in national syndication (check local listings), with a rebroadcast on cable network BET. Led by five bold, diverse and outspoken hosts, these women reflect the home audience and unapologetically say what women are actually thinking. Their unique perspectives are brought to life through their candid conversations about topics ranging from their own personal lives to the news of the day to beauty, fashion and relationships. Unlike other talk shows, each of the five hosts is admittedly a “work in progress,” and fearlessly invites the viewers into their lives. Their fresh points of view, youthful energy and passion have turned the traditional talk show on its head. Produced by Telepictures Productions and distributed by Warner Bros. Domestic Television Distribution, “The Real” originates from Los Angeles. Rachel Miskowiec (“Good Morning America,” “Katie,” “The Tyra Banks Show,” “Judge Hatchett,” “The Ricki Lake Show”) is executive producer.