(August 1, 2000 – Burbank, CA) – Network and cable television industry veteran Gus Lucas has been named Senior Vice President, Warner Bros. Domestic Cable Distribution (WBDCD), it was announced today by Eric Frankel, who, as previously announced, will assume the role of President, Warner Bros. Domestic Cable Distribution, in January 2001. Lucas will be responsible for the sales and marketing efforts of the division, including oversight of the division’s sales team and supervision of inventory management, presale research, post-sale marketing support and distribution. Based in Burbank, he will serve as the second-in-command of WBDCD reporting to Frankel. WBDCD is responsible for the sales, marketing and distribution of Warner Bros. already-produced feature films, television series, miniseries, television movies and specials to the pay television and basic cable markets, as well as feature films to the broadcast networks. “I have known and respected Gus as a client, a colleague and a friend for many years,” said Frankel. “Gus’ background, experience, reputation and contacts are sure to prove invaluable to our business. Most of all, I look forward to having Gus on my side of the negotiating table.” Lucas brings a wealth of experience to WBDCD, with a long and distinguished career that includes senior programming roles at top-rated broadcast and cable television networks, as well as having overseen areas as varied as programming, development, production, sales, business affairs and research. Lucas joins WBDCD from the Internet portal FamilyClick.com, where he served as head of content. Prior to that, he served as President, Programming at The Family Channel from 1995-1998, where he was responsible for all commercial programming on the channel. Before that, he served as Executive Vice President, Viacom Entertainment Group & President, West Coast Operations and Viacom Productions for seven years (1986-1993), charged with the overall creative, financial and production management of Viacom Productions. Lucas began his entertainment career at ABC, where he spent 16 years moving up through the executive ranks. His last post at the company was Vice President & Assistant to the President, ABC Entertainment (1980-86). Prior to that, he served as Vice President, Program Planning & Scheduling, ABC Entertainment (1978-80), having joined the company as a research executive at the ABC Television Network in 1970. Lucas holds a degree in finance and marketing from Syracuse University.
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