(October 30, 2003 – Burbank, CA) - Jeff Baker has been appointed Senior Vice President, U.S. Sales for Warner Home Video (WHV) it was announced today by Ron Sanders, Executive Vice President and General Manager, WHV U.S. In his new role, Baker will be responsible for U.S. sales and retail initiatives for WHV. He moves over to this position from that of Vice President, Non-Theatrical Franchise Marketing. “Jeff has extensive experience in the home video industry which includes executive roles in sales at RCA and Goodtimes Entertainment, and I am confident that his sales leadership will contribute significantly to WHV’s continued growth,” said Sanders. Prior to joining WHV, Baker was Senior Vice President of home video for Warner Strategic Marketing where he oversaw acquisitions, co-productions and DVD sales and marketing for the division’s Rhino Home Video group, (part of the Warner Music Group.) With over 30 years of home entertainment industry experience, Baker has held executive posts at such companies as Goodtimes Entertainment, where he was Senior Vice President, Sales and was also responsible for licensing over 400 theatrical films for home video release. At RCA, he was in charge of national account sales for the label’s VideoDisk format, a precursor to DVD. In addition, he was an executive at music giant Pickwick where he developed and implemented the company’s sell-through video program. An early online pioneer, Baker was instrumental in launching IBM’s Prodigy Internet service. With operations in 82 international territories, Warner Home Video commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures Inc., Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
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