This multi-faceted campaign will run through the entire month of April and kick off today, Friday, March 31, with an all-new episode of the original YouTube series “DC Kids.” Each week, “DC Kids” will have DC Kids Super Hero Month-themed shows such as “Acts of Wonder,” “Call for Creativity,” “Stellar Support,” and “Super Smarts.” In addition, the campaign will feature fun challenges and activities, as well as brand new content that will come to life across multi-digital channels and social media. The activations will also be supported by key partners, including Mattel, The LEGO Group, Rubie’s Costumes and more, as well as in-store and online support at various retailers, including Target, Toys‘R’Us, Walmart and Amazon.
DC Super Hero Girls will lead the month-long campaign with the DC Super Hero Girls website, social channels, app and YouTube channel serving as DC Kids Super Hero Month headquarters. Kids won’t want to miss exploring the weekly “Super Hero Training Camp” challenges and activations, new content and games, digital activities and more.
DCKids.com and DC Kids YouTube Channel will also support the initiative with a DC Kids Super Hero Month take-over featuring new content, including Super Hero-themed printable activities and three new games from “Teen Titans Go!” and “Justice League Action,” and more. Fans can also participate on the “Justice League Action” and “Teen Titans Go!” social channels, as well as catch new DC Kids Super Hero Month content on the new “DC Kids” YouTube series each week.
“Super Hero Training Camp” is designed to teach fans of all ages what it means to be a DC Super Hero. With weekly challenges inspired by the iconic DC characters, training will highlight various qualities such as leadership, strength, kindness, creativity, friendship and more. Participating fans are invited to engage throughout the month by sharing how they train to be a DC Kids Super Hero using the hashtags #DCKidsSuperHeroMonth and #HeroesInTraining.
Kids also won’t want to miss the DC Kids Super Hero Month sweepstakes, to be featured on DCComics.com and promoted on DC Kids’ Facebook page, Instagram and Twitter platforms, as well as DC’s and WBCP’s social media channels. Fans will have a chance to be the grand prize winner of a DC Super Hero Girls, “Teen Titans Go!” and “Justice League Action” product package, as well as three runner-up prizes to be awarded with one of the DC Super Hero Girls, “Teen Titans Go!” or “Justice League Action” themed packages.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment:
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.