(December 7, 2000 – Burbank, CA) – Kids’ WB!, a leader in kids’ television, has ordered an additional 13 original episodes of this season’s high-adventure series “Static Shock” from Warner Bros. Animation for a second season in Fall 2001. The announcement was made today by Donna Friedman, Senior Vice President, Kids’ WB! Since its debut on September 23, 2000 on Kids’ WB!, “Static Shock” has been a consistent performer, delivering solid ratings. Airing on Saturday mornings at 11:00 AM (ET)/ 10:00 AM (PT), the series is the #1 broadcast program among its time period competitors, season-to-date, in the key demographics of Kids 2-11, Kids 6-11, Boys 2-11, Boys 6-11, Boys 2-5, and Girls 6-11. In addition, the series ranks #3 among Kids’ WB! programs in Kids 2-11. “We have had a wonderful partnership with the creative team at Warner Bros. Animation throughout the development and production of the show. We are excited that kids have responded as strongly to ‘Static,’ a new kind of teen superhero with real humor and heart, as we expected they would,” said Ms. Friedman. "We proudly look forward to 13 all-new powerful episodes of ‘Static Shock’ on Kids’ WB!’s Fall 2001 schedule.” “We are extremely proud of ‘Static Shock’ and are thrilled that it has been picked up for a second season, keeping its teenage protagonist, Virgil, and his superhero alterego, Static, in the esteemed company of such Warner Bros. Animation superheroes as Batman and Superman,” said Jean MacCurdy, President, Warner Bros. Animation. “Static Shock,” based on the Milestone/DC Comics property, follows the adventures of quick-witted Virgil Hawkins, who becomes the electromagnetic “Static” – a super hero to his community. This new series introduced the first African-American teen animated superhero and confronts real problems and issues faced by kids today, including racism, peer pressure, gangs and growing up in an ethnically diverse urban neighborhood. Kids’ WB!, a leader in kids’ television, is the children’s programming service of The WB Network. The network has set precedent with its innovative and diverse 2000-2001 programming schedule and is the #1 broadcast network for the second consecutive season. Kids’ WB! brings viewers this season’s breakout hits “Jackie Chan Adventures,” “Pokémon: The Johto Journeys,” “Static Shock,” the all-original series “X-Men: Evolution,” the music-comedy “Generation O!,” along with the new mid-season series “The Zeta Project” and “Cubix.” The network also brings viewers the returning highly-rated hits “Pokémon,” “Cardcaptors,” “Batman Beyond,” “Men In Black: The Series,” “Max Steel” and other Kids’ WB! favorites. Kids can find out more on Kids’ WB!’s web site at www.KidsWB.com.
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