(September 26, 2005 - Burbank, CA) – Lynn Whitney has been promoted to the newly created position of Senior Vice President, Worldwide Media Advertising, Warner Bros. Pictures and Warner Home Video. The announcement was made jointly by Dawn Taubin, President, Domestic Marketing, Warner Bros. Pictures, and Ron Sanders, Executive Vice President and General Manager, North America, Warner Home Video. Whitney, whose former post was at Warner Bros. Pictures, is the first divisional executive with responsibilities extending over both home video and motion pictures. In her new position, Whitney oversees the development, planning, scheduling and purchase of media in advertising campaigns for both film and home-video releases in the U.S. and Canada. She and her team utilize economies of scale to deliver a competitive advantage to the Studio in its media buys and strategies. “Lynn has been a key player in developing top-notch media-buying strategies for us in an increasingly competitive marketplace,” said Taubin. “She has shown outstanding leadership in using new and developing media opportunities to help our film advertising break through the clutter and target its various audiences. As the window between theatrical and home-video releases grows shorter all the time, it makes good sense for us to bring Lynn’s skills and buying power to bear on both divisions.” Added Sanders, “Lynn’s tremendous experience and judgment have helped keep us in our position at the forefront of the ferociously competitive home video business. We are very glad to have the advantage of her relationships and expertise, which she has demonstrated for years at Warner Bros. Pictures.” Whitney joined Warner Bros. Pictures in 1992 as Director of International Media, and was promoted to Vice President in May, 1996. She was named Senior Vice President of Worldwide Media, Warner Bros. Pictures, in 1999. Previously, Whitney held various media and promotions positions at Fox Broadcasting Company, starting as an On-Air Promotion Supervisor in 1986 and advancing to the rank of Director of Affiliate Promotion.
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