(March 8, 2005 - Burbank, CA) - Warner Bros. Consumer Products (WBCP) officially announced today that The Mexican Football Federation (FMF) has appointed WBCP’s Mexico City office the exclusive licensing representative for Mexico’s National Team. WBCP will lead the licensing, merchandising and retail development program for the Mexican National Team and will be responsible for developing the team’s licensed products, creating the team’s logos, and establishing retail presence and promotions to support the merchandise program. “We are delighted to partner with the Mexican Football Federation on creating a licensing and retail program for a country with such a rich soccer tradition,” said Jordan Sollitto, Executive Vice President, Worldwide Marketing and International Licensing, Warner Bros. Consumer Products. “We look forward to growing a robust product line together and presenting it in exciting ways at retail throughout Mexico.” “Warner Bros. Consumer Products has a proven track record of worldwide success in entertainment and sports licensing, as well as retail promotions. We are excited to partner with them on the creative development and execution of our products,” said Alberto de la Torre, President of FMF. “We are looking forward to seeing the new line of merchandise to be created specifically for our National Team. They are sure to be a hit among our team’s fans.” The merchandise line will cover an array of product categories including apparel, accessories, domestics, gifts, collectibles, housewares, personal care items, publishing, pet products, sporting goods, toys, games and more. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Mexican Football Federation The Mexican Football Federation (FMF) was created in 1927 and it has been an affiliate to FIFA since 1929. The FMF is divided into First Division, First “A” Division, Second and Third Division, Basic Forces and University League. Currently, Mr. Alberto de la Torre Bouvet is head of the organization.
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