(January 9, 2002 - Burbank, CA) - Warner Bros. Domestic Television Distribution has restructured its media sales department and named Michael Teicher to head its operations as Executive Vice President, Media Sales, Warner Bros. Domestic Television Distribution. The announcement was made today by Dick Robertson, President, Warner Bros. Domestic Television Distribution (WBDTD). Teicher will oversee all operations of the media sales department, handling national advertising time for first-run and off-network television product distributed by Warner Bros. Domestic Television Distribution and Telepictures Distribution. Teicher will be based in WBDTD’s New York offices. “Michael is a versatile executive whose strength in media sales, advertising, research, promotions and integrated marketing, will differentiate our syndication company in our ability to deliver unique, out-of-the-box opportunities for our advertising clients,” said Robertson. “In addition, Michael will work closely with the AOL Time Warner Ad Council on multiplatform opportunities that reach across the various outlets within our company.” Teicher announced a series of promotions within the WBDTD media sales department as part of a reorganization of the department. Paul Montoya, who has been serving as interim head of Media Sales since May, has been named to the newly created position of Senior Vice President, Business Development, Media Sales, where he will be charged with identifying, and creating new advertising and incremental revenue opportunities. Clifford Brown, who currently serves as Vice President, Media Sales, will add to his current duties serving as the WBDTD representative on the AOL Time Warner Ad Council. In addition, Chicago-based Senior Vice President, Media Sales, Jean Medd-Dennis, will work closely with Montoya on business development activities, adding to her general media sales responsibilities. Teicher joins WBDTD from ReplayTV, where, as Senior Vice President, Advertising Sales, his mission was to educate clients to better understand and exploit the impending shifts in traditional marketing with the goal of signing up charter sponsors for the ReplayTV service. Prior to that, he served as Senior Vice President, Global Client Solutions, Turner Broadcasting Sales, Inc., where he was responsible for driving integrated marketing opportunities for advertisers across all divisions of Turner Broadcasting System, Inc., and its then-parent company, Time Warner Inc. Teicher was named Vice President of Global Client Solutions in 1996, when that unit was created as the sales arm for the Turner Marketing Solutions Group, which was created in 1994 to offer advertisers fully integrated marketing platforms. He has helped build multidimensional promotions for clients, such as Nestle, Discover Card, Johnson & Johnson, Sears, Roebuck &Co. and Anheuser-Busch, among others. He joined Turner Broadcasting Sales in 1991 as an account executive for ad sales in Turner Sports. Prior to joining Turner, Teicher was an account executive with Major League Baseball Productions, a television sports syndication company based in New York. Montoya was named Senior Vice President, East Coast Media Sales last year, having previously served as Vice President, Media Sales, a post to which he was named in January 1997. He joined the company in 1993 as an account executive in Media Sales. Before WBDTD, he was an account executive at both Tribune Entertainment and LBS. Brown has moved up through the media sales ranks at WBDTD, having been promoted to Vice President, Media Sales in 2000. He was named Director, Sales Planning & Business Development, Media Sales in 1997 after having joined the company as an account executive in 1993. Prior that, Brown served as an account executive at Cap Cities/ABC National TV Sales 1990-1993 and held a similar post at LBS from 1988-1990. Medd-Dennis was promoted to Senior Vice President, Media Sales last year, having been promoted from Vice President, Media Sales. Medd-Dennis initially joined Warner Bros. in 1993. Prior to that, she held media sales positions at both CNN and CBS Radio. Warner Bros. Media Sales handles national advertising time for such first-run series as “The Rosie O’Donnell Show,” “Jenny Jones,” “Extra,” “Access Hollywood,” “Change of Heart,” “Judge Mathis,” “The People’s Court,” “Street Smarts” and “elimiDATE,” as well as off-network series such as “Friends,” “The Drew Carey Show,” “The Wayans Bros.,” “The Parent ’Hood,” “In The House,” “Suddenly Susan” and “The Jamie Foxx Show.” The division also represents a number of barter movie packages.
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