In her new role, Lifford will oversee all Warner Bros. Consumer Products (WBCP) business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world. WBCP’s portfolio of licensing properties includes DC Comics’ Batman and Superman, Harry Potter, “The Hobbit” Trilogy, Looney Tunes and Scooby-Doo, among many others. Lifford succeeds Brad Globe who will step down in February after more than a decade overseeing WBCP.
“Pam is a highly accomplished licensing and consumer products executive and will be a tremendous asset to our company as we build upon the foundation of success established by the team at WBCP,” said Nelson. “Her leadership, experience managing large consumer brands and proven track record building innovative, globally successful licensing and merchandising businesses will be invaluable as we look to maximize our powerful slate of content and our entire vault of intellectual properties.”
Lifford will work directly with Nelson and the WBCP executive team to optimize Warner Bros.’ upcoming slate of film, television and animation properties driven by the characters of DC Entertainment; the stories and characters from J.K. Rowling’s Wizarding World; and classic animation favorites. She will continue to build WBCP’s successful global themed entertainment business, which includes the groundbreaking The Wizarding World of Harry Potter, as well as identify new opportunities within the Studio’s vast content library. Lifford will also work with colleagues at Turner via Cartoon Network and Boomerang to support and build the Company’s overall kids’ businesses.
“It's an honor to join a company with such a storied history and Warner Bros. continues to push creative boundaries by harnessing their impressive roster of properties to develop new content and brands with worldwide appeal,” said Lifford. “I look forward to working with the talented teams at Warner Bros. Consumer Products and across the Studio to maximize opportunities around their visionary content to create innovative consumer products programs for fans of all ages.”
With more than 25 years of experience, Lifford is widely respected across the consumer products industry. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team where, as Executive Vice President, she oversaw the global home, fashion and infant category. In this capacity, she worked directly with licensees and major retailers around the world on innovative merchandising and retail programs that drove significant business growth for the company.
Lifford joins WBCP from Quiksilver Inc., where she served as Executive Vice President, Global Licensing. Earlier in her career, she held positions at Road Runner Sports and Nike.