(February 21, 2007 - Burbank, CA) – Rich Orosco has been named Vice President, Marketing, Warner Bros. Domestic Television Distribution (WBDTD), it was announced today by Susan Kantor, Senior Vice President, Marketing, for both WBDTD and Telepictures Productions, to whom he will report. In the newly created position, Orosco will work closely with Kantor, serving as WBDTD’s day-to-day point person on station and media sales marketing efforts. He will provide creative and strategic counsel on promotional campaigns for off-network series “Two and a Half Men” (the No. 1 comedy on television, launching fall 2007 in national syndication), “George Lopez” (also launching fall 2007), “Friends” and “Without a Trace,” among others. Additionally, Orosco will work with Kantor and WBDTD’s first-run marketing team on the daily entertainment magazine series “Extra” and the fall 2007 launch of “TMZ,” the new daily television program based upon TMZ.com, the #1 entertainment news destination on the Internet. He will also supervise television marketing efforts for classic feature films from the Warner Bros. Entertainment library. “I could not be more thrilled to have Rich join my team at WBDTD,” said Kantor. “His skills at affiliate relations and brand extension, along with his proven ability to handle the launch and daily marketing rigors of both off-network and day-and-date, first-run series, will make him invaluable to our efforts.” Immediately prior to joining WBDTD, Orosco served for six years as Executive Director, Advertising & Promotion, CBS Paramount Domestic Television. In that role, he managed the day-to-day marketing activities for the long-running entertainment newsmagazine program “Entertainment Tonight” and drove the launch, in 2004, of its companion series, “The Insider.” His responsibilities included oversight of on-air, radio and print creative, strategic marketing partnerships, online marketing and budget management. Before that, Orosco was a New Media Producer at the interactive design agency Tobin Interactive and served as a Product Manager at the entertainment branding agency 3 Ring Circus. From September 1997-October 1999, he served as Manager, Advertising & Promotion, Paramount Domestic Television (the precursor to CBS Paramount Domestic Television), providing daily marketing support to the more than 300 licensees (including domestic broadcast stations and cable networks) of programming from Paramount’s entertainment library. He also served as an interactive producer, playing an integral role in the formation of the studio’s first extranet business-to-business website. Orosco began his career at Paramount in July 1995, in the marketing department of Paramount Home Entertainment. A graduate of the University of Texas at Austin, Orosco holds a Bachelor of Business Administration degree in Marketing, with an International Business and Spanish concentration. He is a board member of the City of Angels Little League, a non-profit baseball league funded, in part, by Little League of America’s Urban Initiative Program, which creates baseball and softball programs for underserved urban communities. He also serves as the league’s Director of Public Relations.
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