(May 5, 2004 – Burbank, CA) – Rossanna Wang has been named to the newly created post of Vice President, New Media and Interactive Marketing, Warner Bros. Pictures International. The announcement was made today by Sue Kroll, President, Marketing, Warner Bros. Pictures International. Reporting to Fiona Watts, Senior Vice President, Marketing, Warner Bros. Pictures International, Wang will work on the strategic development, implementation and integration of online and wireless marketing campaigns for all theatrical releases internationally. Wang’s responsibilities include: managing content conception and delivery of assets to international territories, ensuring the new media campaigns’ consistency with the international strategy for the film, and serving as International Marketing’s key online and wireless liaison for other Studio subsidiaries and business units. Additionally, she will work with Warner Bros. Online to establish relationships with key online and wireless partners, to apply innovations and developments in new media to film marketing, and to implement international film websites and wireless programs. “In a fully integrated marketing campaign, it is essential that the overall strategy is translated well to online and wireless media, not only to complement and add value, but also to target the core audience and broaden a film’s appeal. Moreover, wireless is fast becoming a mainstream, content-driven marketing tool internationally, so we feel confident that Rossanna’s wide-ranging experience in marketing and branding will be effective in these dedicated efforts,” said Watts. Previously, Wang served as a media marketing consultant, advising broadband, digital media, cable television and filmed entertainment companies in the U.S. and Asia on global marketing and market development strategies. Before that, Wang served in various capacities at The Walt Disney Company – Asia Pacific, where she was based in Hong Kong – first in the Asia Pacific regional office of Buena Vista International and most recently, as Vice President of Marketing and Communications, Walt Disney Television International – Asia Pacific. As Vice President, she was responsible for marketing the entire Walt Disney Television International programming library as well as Disney Channels and branded Disney programming blocks in 12 countries throughout the Asia Pacific region including Japan, Australia and China. She also oversaw the formulation and implementation of marketing policies and strategies, trade and consumer promotions, brand and product advertising, and corporate communications. Prior to serving at Disney, Wang worked with various entertainment and new media companies in the U.S. and numerous Asian countries.
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