Television
February 15, 2011
TMZ Announces Launch Of “The TMZ Hollywood Tour – Secrets And Celebrity Hot Spots”In Partnership With Starline Tours
(February 15, 2011 – Hollywood, CA) – TMZ, the leading entertainment news brand, and Starline Tours, Los Angeles’ oldest and largest sightseeing tour company, with more than 75 years in the tour business, have joined together to launch “The TMZ Hollywood Tour - Secrets and Celebrity Hot Spots,” a new experience that's more than a tour - it's a show on wheels and the first of its kind.
TMZ, the first multi-platform, three-screen success for any media company, is now extending the brand to a fourth platform to allow audiences an additional way to interact with the franchise. Launched in 2005, TMZ’s meteoric rise is based on its consistent ability to be first in breaking celebrity news. TMZ stands out as the most cited entertainment news source in the world. Now, TMZ has created a unique, immersive experience giving viewers, fans and tourists inside access to the celebrity world.
Beginning May 1, 2011 TMZ and Starline Tours will offer a tour of celebrity hot spots in and around Hollywood, on a special custom-designed bus, that captures the fun, the edge and the secrets of TMZ. “The TMZ Hollywood Tour – Secrets and Celebrity Hot Spots,” will feature the places that Hollywood stars can’t live without and that put TMZ on the map -- where TMZ first discovered an unknown club-goer named Kim Kardashian, to where Michael Richards went on his infamous rant, to the department store that made Winona Ryder the most famous shopper in 90210. This one-of-a-kind journey will offer passengers shocking and never before seen video from the TMZ library that will bring the Thirty Mile Zone to life!
Members of the “TMZ TV” staff who are featured on the daily top-rated show will appear in video vignettes, offering up an inside look at Hollywood's most well-kept secrets and biggest stories.
The tour guides, armed with cameras, could at any time turn the experience into the ultimate "TMZ" moment when they encounter celebrities and use state of the art technology to send the footage directly back to the TMZ newsroom for constant updates to the website and TV show. Tour guests may even see the material on TMZ.com before they finish the tour!
Tickets will be available, March 28, 2011 at www.starlinetours.com and www.tmz.com.
About TMZ:
TMZ is the first multi-platform, three screen success for any media company and stands out as the most cited entertainment news source in the world. Launched in 2005, TMZ’s meteoric rise is based on TMZ’s consistent ability to be first to break celebrity news. TMZ attributes its growth to multi-platform coverage and original reporting on key entertainment events.
TMZ remains the number two Entertainment News web site for 36 consecutive months (comScore). The “TMZ” television program continues to build on and supplement the worldwide success of TMZ.com and is the #1 syndicated magazine among adults ages 18-34 (Nielsen). “TMZ” on TV is cleared in more than 75% of the country including Fox O& Os through 2014 and also airs in several international markets. TMZ.com's Mobile Web Site has been ranked number one for over eighteen consecutive months (Nielsen) with exclusive on-the-go access via iPhone and Android applications and on all mobile-enabled handsets.
About Starline Tours:
Starline Tours is the oldest and largest sightseeing tour company in Los Angeles, having pioneered the famous Movie Stars’ Homes Tour in 1935 – making this Starline Tours’ 76th operating year. The company offers a full range of sightseeing tours of Los Angeles including a multi-lingual City Tour, a city-wide Hop-on Hop-off Double-Decker tour and tours to Theme Parks, Movie Studios, San Diego and Tijuana and pick-up from more than 250 hotels in the Los Angeles area. Starline Tours has locations throughout Hollywood, with its main terminal at Grauman’s Chinese Theatre at 6925 Hollywood Blvd. The company also has a sales office on Santa Monica Pier, starting point of the Malibu Stars’ Homes Tour. The company is privately owned and operated in conjunction with TourCoach – the company’s Bus Charter division. For reservations please call (800) 959 3131 or visit www.starlinetours.com.###