(November 6, 2002 – Burbank, CA) – Kicking off a major international licensing agreement, Union of European Football Association (UEFA) announced the appointment of Warner Bros. Consumer Products as the exclusive worldwide licensing agent for UEFA EURO 2004™ to be held in Portugal June 12 – July 4 in 2004. UEFA selected Warner Bros. Consumer Products, a division of AOL Time Warner, for their superior track record of international licensing success with major properties and its worldwide network of offices. Warner Bros. Consumer Products’ European branches will lead the program in creating licensed toys and apparel, a premium catalogue and a mascot for a strong retail presence at UEFA EURO 2004™. "UEFA is delighted to benefit from the experience of Warner Bros. Consumer Products to further develop and enhance its licensing activities in connection with UEFA’s top National Team Competition,” said Gerhard Aigner, UEFA Chief Executive. “We are especially pleased that Warner Bros. Consumer Products will look at the development of sports merchandising from the angle of an entertainment company with a track record of worldwide success.” “With this partnership, UEFA and Warner Bros. Consumer Products will create a strong licensing and retail presence in the international sporting world,” said Mark Matheny, Executive Vice President, International, Warner Bros. Consumer Products. “We look forward to developing all new merchandise for the teams and fans of UEFA EURO 2004™.” Under the deal, Warner Bros. Consumer Products will be in charge of the on site retail operation in Portugal during UEFA EURO 2004™ where 16 of Europe’s top football teams battle it out on the field for the championship. The UEFA European Football Championship is held every four years and is the largest European football event, as televised matches from UEFA EURO 2000™ captured a worldwide audience of over seven billion. “Warner Bros. Consumer Products is uniquely positioned to work with UEFA to create a high quality licensing and promotion campaign in support of UEFA EURO 2004™,” Pilar Zulueta, Senior Vice President and General Manager of Warner Bros. Consumer Products’ Europe, Middle East and Africa licensing operation. “We will work with our offices and agents throughout the region to create a Pan-European presence that will bring the excitement of the event to fans of all ages.” Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world.
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