The “Batman v Superman: Dawn of Justice” paint schemes were co-developed by Warner Bros. Consumer Products and Hendrick Motorsports. Earnhardt's paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit, while Johnson's car will feature the iconic S-shield and Superman suit textures. Additionally, Earnhardt and Johnson will wear custom-designed fire suits during the race weekend that feature the respective Super Hero logos.
“Hendrick Motorsports is the ultimate team in racing, with championship-caliber drivers and a proven track record of success, and we are thrilled to continue working with them to build out innovative activations that pair their drivers with the world’s most recognized Super Heroes,” said Dave Hedrick, Senior Vice President, Global Promotions, Branded Foods, Studio Licensing, Warner Bros. Consumer Products. “Fans of Dale Earnhardt Jr. and Jimmie Johnson will love seeing their heroes face off as they take on the personas of DC Comics’ legendary characters from ‘Batman v Superman: Dawn of Justice.’”
Hendrick Motorsports, along with their partners Nationwide and Lowe’s, have also teamed with WBCP to create “Batman v Superman: Dawn of Justice” at-track activations for fans of all ages during the California race weekend. In addition to giveaways and themed activities, select costumes from the film will be on display. Licensed merchandise featuring the “Batman v Superman: Dawn of Justice” paint schemes for the Nos. 48 and 88 cars will be available at participating retailers and online beginning January 22.
“Nationwide is excited to join forces with Dale Earnhardt Jr. and Batman, two iconic figures in their respective worlds, to create this incredible duo,” said Mike Boyd, Nationwide’s senior vice president of marketing. “We're looking forward to seeing our No. 88 Nationwide Batman paint scheme on the track and are sure it will be big fun for millions of race and Batman fans alike.”
As part of their involvement with the film, Nationwide is offering one lucky fan a once-in-a-lifetime opportunity to attend the premiere of the film. The prize package includes airfare, lodging, two tickets to Sunday’s race, a meet-and-greet opportunity with Earnhardt, two tickets to the red carpet premiere and more. Fans can visit http://www.nationwidebatman88.com to enter the contest.
“Jimmie has long been a Super Hero to the 265,000 Lowe’s employees nationwide,” said Lawrence Lobpries, Lowe’s vice president of consumer marketing. “In addition to putting a bold, unique paint scheme featuring Superman, one of the world’s greatest Super Heroes, in front of our passionate Team 48 fans, this partnership allows us to engage a new audience by bringing the thrill and action of the movie and NASCAR to our stores across the country.”
On March 24, the eve of the “Batman v Superman: Dawn of Justice” release, Lowe’s stores nationwide will host a free Superman-themed Build and Grow clinic, where families can build a wooden replica of Johnson’s Superman race car. Parents can register their children at www.lowes.com/buildandgrow beginning in March.
Announced in 2014, WBCP and Hendrick Motorsports are engaged in an ongoing strategic partnership to build on- and off-track programs teaming star drivers Kasey Kahne, Chase Elliott, Johnson and Earnhardt with the most recognized characters in DC Comics Super Hero lore. Team partners have exclusive opportunities to align with Warner Bros. Consumer Products and DC Comics-inspired releases. Collaborations have since taken place around Sprint Cup events at Charlotte Motor Speedway and Michigan International Speedway.
“Delivering more value to our relationships is something we think about every single day,” said Patrick Perkins, Hendrick Motorsports’ vice president of marketing. “The ability to bring together tremendous partners like Lowe’s and Nationwide and align them with arguably the year’s biggest action adventure film is an extraordinary opportunity. It creates ways to excite and entertain our current fans, reach new audiences and build special programs around everything from licensed merchandise to sweepstakes. When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved.”
About “Batman v Superman: Dawn of Justice”:
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, “Batman v Superman: Dawn of Justice,” starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (“American Hustle”), Jesse Eisenberg (“The Social Network”), Diane Lane (“Unfaithful”) and Laurence Fishburne (“What’s Love Got to Do with It”); Oscar winners Jeremy Irons (“Reversal of Fortune”) and Holly Hunter (“The Piano”); and Gal Gadot as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. “Batman v Superman: Dawn of Justice” will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens nationwide in RealD 3D, and in 2D, and in select IMAX 3D theaters on March 25, 2016. This film has been rated PG-13 by the MPAA for intense sequences of violence and action throughout, and some sensuality. batmanvsupermandawnofjustice.com
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment:
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.
About Hendrick Motorsports:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 11 car owner championships in NASCAR’s premier division, the Sprint Cup Series. In 2016, the organization will field four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Pinterest.