(December 20, 2011 – New York, NY) – Warner Bros. Consumer Products, one of the leading licensing and retail merchandising organizations in the world, and ScrollMotion, creative leaders in the mobile software business, have released “Fall Fright: A Scooby-Doo! You Play Too Book” app today, available now for iPad users at the limited-time launch price of 99 cents. This is the third app available in the “Scooby-Doo! You Play Too Books” collection of interactive book apps, and the entire series is on sale for the holidays for 99 cents each on the App Store through January 3, 2012. “We’re thrilled to continue working with ScrollMotion and share Scooby-Doo’s new interactive book app adventure with all his fans this holiday season,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “‘Scooby-Doo! You Play Too Books’ push the envelope of learning in fun and engaging ways for children, and truly epitomize the playful spirit of Scooby-Doo and the gang.” In “Fall Fright: A Scooby-Doo! You Play Too Book,” Scooby and Shaggy head into town to pick up movies and snacks for a fun-filled night at Velma’s house – but they get caught in a storm with ghosts and monsters! Kids can help the gang by finding all the Zoinks Points and solving the “Fall Fright” puzzles. The interactive Reader app features never-before-seen animated surprises and a plethora of visual and sound effects, puzzles, and digital coloring pages. Also new to the Reader app are animated backgrounds for kids to create their own Scooby-Doo sticker scenes, which they can save and share with family and friends. Each of the “Scooby-Doo! You Play Too Book” apps include professional narration, sound effects, and record-your-own audio, in addition to audio hotspots voiced by Scott Innes, the voice of Scooby-Doo. In “Fall Fright,” children receive in-app rewards by tapping all the app’s swirling leaves and flying snack foods to uncover hidden Zoinks Points, which they can redeem for exclusive Scooby-Doo games, videos, downloads and more at www.zoinkspoints.com. Two other “Scooby-Doo! You Play Too Book” Readers, “The Apple Thief” and “The Haunted Halloween,” are currently available on the App Store, while three new “Scooby-Doo! You Play Too Book” Storybook apps will become available in early 2012. Each storybook features more complex vocabulary, Spot-the-Difference games, and Create-Your-Own Scooby-Doo story activities. The six “Scooby-Doo! You Play Too Book” Reader and Storybook apps are made available through the groundbreaking ScrollMotion Kids product line. The company’s platform is revolutionizing children's books and powering bestselling kids’ titles. Children acquire knowledge best through discovery and play, and ScrollMotion Kids apps provide hands-on interactivity to promote learning through technology. iPad users can find “Fall Fright: A Scooby-Doo You Play Too Book” at http://j.mp/scoobydoofallfright. About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About ScrollMotion: ScrollMotion is a creative technology company devoted to reshaping how people experience digital information and entertainment. The award-winning ScrollMotion platform powers interactions and communications never before possible, changing the way the world’s biggest companies, including Oprah, Sesame Street, G.E., and Disney deliver content. ScrollMotion believes technology should enable, not dictate, the creative process and offers solutions that help companies create and distribute across digital devices. To find out more, please visit www.scrollmotion.com. About ScrollMotion Kids: ScrollMotion Kids helps families discover new ways to learn and play, combining your favorite childhood stories with the wonder of digital interactivity. Visit us at www.scrollmotionkids.com.