(February 11, 2010 – New York, NY) – Holy toy shelf, Batman! Warner Bros. Consumer Products (WBCP) announced today that it has awarded a license to Sakar International to produce a diverse range of youth electronics merchandise under the Batman brand, based on the DC Comics character. Products incorporating the bat-imagery associated with the Caped Crusader will range from digital cameras to walkie talkies and gaming accessories. The first items developed under the license are expected to be released for the 2010 back-to-school season with SRPs from $9.99 to $24.99. This will be the second collaboration between the two companies following an earlier WBCP license under which Sakar created products in conjunction with the 2008 live action film, “Speed Racer,” based on the classic animé series. “With the ever-increasing worldwide popularity of Batman, companies like Sakar continue to find new and imaginative ways to create successful products for the brand,” said Karen McTier, Executive Vice President, Domestic Licensing & Worldwide Marketing. “With feature films, television, video games, action figures and other incarnations continually breathing new life into the franchise, we expect that Sakar’s new line of youth electronics will find a ready audience of Batman fans.” “Everybody loves a hero in any form, and Batman is among the best loved of the breed,” said Liza Abrams, Sakar Vice President of Licensing. “This license gives us the opportunity to combine the immediately recognizable Batman iconography with our experience in branded youth electronics to deliver a fresh product lineup with good play value as well as broad built-in appeal.” Sakar will be showing prototypes of the new Batman merchandise, along with a wide array of other new licensed products, in Booth #1843 at the American International Toy Fair 2010 convention that opens Sunday in New York City. Sakar’s licensing portfolio also includes other top-tier brands such as Kodak, Made for iPod, Crayola, LeapFrog, Sanrio’s Hello Kitty, The Biggest Loser, The Weather Channel, Iron Man 2, EA SPORTS and multiple Nickelodeon properties including iCarly and SpongeBob SquarePants. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. About Sakar International Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com. BATMAN and all related characters and elements are trademarks of and © DC Comics.
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