(December 10, 2002 - Goodyear, Arizona) – Poore Brothers, Inc. (Nasdaq: SNAK) today announced that the Company has teamed up with Warner Bros. Consumer Products to create an innovative new brand of salted snacks featuring Looney Tunes™ characters such as Bugs Bunny, Daffy Duck, Tweety, Sylvester, Tasmanian Devil, Road Runner and Wile E. Coyote. Poore Brothers plans to launch the new brand nationwide in the summer of 2003 under a multi-year agreement that grants the Company exclusive salted snack category brand licensing and promotional rights for Looney Tunes characters. As part of the agreement, Poore Brothers has also been granted exclusive salted snack category brand licensing and promotional rights for the “Looney Tunes: Back in Action” live-action feature film, starring Brendan Fraser and Jenna Elfman, which is scheduled for release by Warner Bros. Pictures in November 2003. “This is a major strategic step for the Company as we continue to build a family of intensely different national snack food brands,” commented Eric J. Kufel, president and CEO of Poore Brothers, Inc. “We are thrilled to be introducing a brand with characters as powerful and universally appealing as the Looney Tunes. They are a perfect fit for our unique and proprietary new products, which have been specifically designed to optimize each character’s irreverent and fun personality.” “We are very excited about our new partnership with Poore Brothers. Their innovative marketing and product capabilities and proven track record of success makes them an ideal partner for Warner Bros. Consumer Products,” commented Dan Romanelli, president of Warner Bros. Worldwide Consumer Products. “The universal appeal of the Looney Tunes will be an entertaining addition to this very important product category.” Looney Tunes characters continue to delight fans of all ages around the world. Timeless classics for kids and adults alike, more than 1,300 Looney Tunes episodes have been created. Five Academy Awards have been bestowed upon the shorts and the Looney Tunes continue to reign as one of the world’s most popular brands. Lead hare Bugs Bunny was voted “America’s Favorite Animated Character” by People Magazine’s Poll of the Century and most recently Bugs was named the “Greatest Cartoon Character of All Time” by TV Guide. In addition to the release of the feature film, “Looney Tunes: Back in Action,” a series of new theatrical shorts are also slated to debut in 2003. “Based on our belief in the potential of this new brand in the salted snack category, we are committed to fully support the launch with introductory marketing programs, including national television advertising and consumer promotions, as well as provide ongoing marketing support for the lifetime of our partnership with Warner Bros. Consumer Products,” commented Thomas W. Freeze, senior vice president and chief financial officer of Poore Brothers, Inc. “We’re thrilled to announce our new partnership with Warner Bros. Consumer Products,” concluded Mr. Kufel. “In addition to being a perfect fit with our vision of building a family of intensely different national snack food brands, it represents a tremendous growth opportunity for the Company.” Poore Brothers, with facilities in Arizona and Indiana, is a marketer and manufacturer of "Intensely Different"™ salted snack foods under a variety of owned or licensed brand names, including T.G.I. Friday's®, Tato Skins®, Poore Brothers®, Bob's Texas Style®, and Boulder Potato Company®. Further information is available at http://www.poorebrothers.com. Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. Statements contained in this press release that are not historical facts are “forward looking” statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that may cause actual results to differ from the forward-looking statements contained in this press release and that may affect the Company’s prospects in general include, but are not limited to, the potential need for additional financing, acquisition-related risks, significant competition, customer acceptance of new products, dependence upon major customers, general risks related to the food products industry, and such other factors as are described in the Company’s filings with the Securities and Exchange Commission.
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