(June 1, 2009 – Burbank, CA) – Warner Bros. Consumer Products [WBCP] arrives at this year’s Licensing Show with a diverse lineup of entertainment properties to drive its licensing, merchandising and retail business. Anchored by the world’s top-grossing entertainment franchise in history, Harry Potter, WBCP will also showcase timeless favorites such as Scooby-Doo, Looney Tunes, Baby Looney Tunes, Tweety, Tom and Jerry and Hanna-Barbera properties, along with characters from the world of DC Comics. WBCP’s licensing slate also includes two films debuting in 2010, “Jonah Hex” and “Guardians of Ga’Hoole.” “Jonah Hex,” a supernatural actioner that tells the tale of a former Confederate soldier-turned-hardened bounty hunter who seeks vengeance in the Old West, debuts in theaters in summer 2010. Slated for release fall 2010, “Guardians of Ga’Hoole” is a CG animated action-adventure that follows the young owl Soren and his friends on a heroic journey to seek out a mythical band of owls, the legendary Guardians of Ga’Hoole, and join with them in battle to defeat rogue forces bent on taking over the entire owl kingdom. Television licensing is programmed into WBCP’s diverse slate, led by today’s hits and yesterday’s classics such as “Gossip Girl,” “Supernatural,” “Seinfeld” and “Friends.” In addition, perennial classic films will be presented at this year’s show, including “Gone with the Wind,” “Caddyshack,” “The Goonies,” “Gremlins,” “Friday the 13th” and “A Nightmare on Elm Street,” in company with holiday favorites like “The Polar Express,” “Frosty the Snowman” and “A Christmas Story.” WBCP will also celebrate the 70th anniversary of one of the most beloved and iconic motion pictures of all time, “The Wizard of Oz.” The expanded master licensee agreement for the popular character Pucca will also be highlighted at this year’s show, as well as WBCP’s portfolio of world-class football/soccer franchise properties. “The diversity of our portfolio is unmatched in breadth and scope, offering licensees and retailers opportunities across the licensing spectrum,” said Brad Globe, President, Warner Bros. Consumer Products. “At the forefront of our business and leading the global competition is the highly anticipated sixth film of the Harry Potter series, along with a traveling exhibition and next year’s grand opening of ‘The Wizarding World of Harry Potter’ at Universal Studios Orlando. The final three Harry Potter films will continue to create momentum as we transition the biggest entertainment franchise in history to an evergreen brand.” “Our DC Super Heroes will again make their mark in 2009, led by the popular animated series ‘Batman: The Brave and the Bold,’” Globe added. HARRY POTTER CONTINUES TO REIGN AS A GLOBAL PHENOMENON As Harry Potter gears up for a momentous 2009, WBCP will showcase the franchise’s latest magical offerings, including the growing global themed entertainment category. “Harry Potter: The Exhibition” offers fans a first-hand look inside the famous wizard’s magical world with elaborate displays of authentic costumes, props and artifacts from popular environments featured in the films such as those from Hogwarts School of Witchcraft and Wizardry. Created in partnership with ExhibitGroup/Giltspur, the exhibition will be displayed in major cultural and entertainment venues, museums and institutions in the U.S. and, eventually, internationally. The exhibit made its world premiere in Chicago this past April. Through WBCP’s partnership with Universal Orlando Resort, the world’s most highly anticipated theme park environment, “The Wizarding World of Harry Potter,” will be revealed in 2010. Billed as “a theme park within a theme park,” fans will be able to fully immerse themselves into an entire land that is directly inspired by J.K. Rowling’s compelling stories and characters, where experiences from Harry Potter’s world will become their own. Guests will be able to walk through the village of Hogsmeade, and will marvel at the immensity of Hogwarts castle, which will tower above them. They will experience shops, restaurants and attractions pulled straight from the books and films – including some of the most sophisticated theme park experiences ever created. While fans around the world anxiously await the July 15, 2009, premiere of “Harry Potter and the Half-Blood Prince,” WBCP licensees across the globe, including Panini, DeAgostini, NECA, Corgi International Limited, Mattel, Hasbro, Rubie’s Costume Co., Exhibitgroup/Giltspur, Noble Collection, Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising Inc., Andrews McMeel Publishing, and Tonner Doll, among others, will be supporting the film’s release with an array of products. BATMAN AND DC COMICS SUPER HEROES SOAR The Caped Crusader teams up with Super Heroes across the DC Universe in “Batman: The Brave and the Bold,” a new animated television series that has dominated the ratings since its debut and will be a prime fixture at this year’s Licensing Show. Airing on Cartoon Network, the action-packed series’ licensing program is anchored by DC Comics’ master toy licensee, Mattel, and features other categories such as fashion separates (Isaac Morris and Wear Me Apparel), accessories (Berkshire), back-to-school supplies (Fast Forward), T-shirts (Giant, Trevco and Bioworld) and sleepwear sets (AME and Saramax). WBCP, on behalf of DC Comics, recently announced a partnership with renowned global fashion designer Marc Ecko to introduce co-branded, limited-edition collections inspired by one of the most complex and intriguing characters in history, Batman, along with select members from his classic Rogues Gallery. Using fashion-forward graphics inspired by the dark edginess of the Dark Knight, the new line is based on an array of some of the most vibrant—and villainous—characters in the DC Universe, including The Joker, Two-Face, Mr. Freeze, Catwoman, Poison Ivy, Harley Quinn, Killer Croc and others. The product lines, including hoodies, tees, woven shirts, headwear and watches, will appeal to a diverse youth culture that is influenced by indie music, art, martial arts and skating. WBCP is also supporting the upcoming live-action theatrical release “Jonah Hex,” which gallops from the Wild West pages of DC Comics to the silver screen in summer 2010. Directed by Jimmy Hayward and starring Josh Brolin, John Malkovich and Megan Fox, “Jonah Hex” will be supported by WBCP with a limited-edition range of exclusive collectibles, apparel and more. LOONEY TUNES CHARACTERS ARE “BETTER-FOR-YOU” The Looney Tunes characters continue to promote the successful Eating Right Kids, a better-for-you line of food products, uniting flavor and nutrition, available at Safeway stores around the country. The product line, which is the first to broadly feature entertainment characters and be dedicated solely to a better eating philosophy, features world-renowned Looney Tunes characters — Bugs Bunny, Tweety, Taz, Sylvester, Wile E. Coyote, Roadrunner, Marvin the Martian and Daffy Duck — on more than 60 items across 18 categories. In the international marketplace, the Looney Tunes have quickly evolved into one of the world’s most dynamic licensed properties, and WBCP Europe, Middle East and Africa (EMEA) is helping to lead the charge with the global initiative Looney Tunes Active!, featuring the iconic characters as ambassadors of fitness for children. More than 200 licensees across EMEA are taking part in the ever expanding enterprise, and a number of prominent partnerships have been formed to support Looney Tunes Active!, from a limited-edition, co-branded kids apparel and footwear collection with adidas to mineral water with Nestlé brand Aquarel. Additionally, a variety of complementary global and country specific initiatives are underway including a European “Bugs Bunny on Ice” show, a German Sportparty tour and an all-new “Looney Tunes Active!” television series in France that launched last fall. WBCP UK, Spain, Italy and France have all partnered with their local Basketball Federations using “Looney Tunes Active!” to encourage children to become more involved in basketball and sports in general. Australia is also getting into the act with Frontera’s CalciYum flavored milk brand’s Kids Can Do Big Things, a program that features a touring interactive gym area, known as the Go Zone, which enables kids to shoot hoops with Daffy Duck, chase after Road Runner on static exercise bikes and out-bounce Bugs Bunny on the mini tramps. The program is supported by Australia’s number one men’s and women’s basketball players. “THE WIZARD OF OZ” CELEBRATES ITS 70TH ANNIVERSARY WBCP continues its sweeping celebration of the 70th Anniversary of the iconic film, “The Wizard of Oz,” with the worldwide tour of The Ruby Slipper Collection, a re-interpretation of Dorothy’s iconic Ruby Slippers for modern times. Fashion masterminds such as Betsey Johnson, Christian Louboutin, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Manolo Blahnik, Oscar de la Renta, and Stuart Weitzman were granted creative license and access to unlimited CRYSTALLIZED™ - Swarovski Elements to re-imagine their own modern vision of the sparkling Ruby Slippers. Debuted in 2008 to kick off Mercedes-Benz Fashion Week in New York City, The Ruby Slipper Collection made a stop at Miami’s Art Basel and will be on display in Las Vegas, along with the Inspirations of Oz Fine Art Collection, to coincide with this year’s Licensing Show as part of a series of public viewings planned for 2009. The Ruby Slipper Collection has traveled on an epic tour across the globe to such destinations such as New York City, Beverly Hills, Miami, Atlanta, Houston, Boston, Phoenix, San Francisco, Los Angeles, Milan, London, Paris, Berlin, Dubai, Hong Kong, Tokyo, Sydney and Melbourne. The Collection will be auctioned off in September 2009 at a gala event to benefit the Elizabeth Glaser Pediatric AIDS Foundation. SUPER-SMART … SUPER-EMPOWERED … SUPERGIRL The Super Hero trend continues to be as strong as ever, with the iconic power of the Supergirl S-shield, an unmatched and universal symbol of independence and empowerment for today’s girl. Fueling interest in 2009 is a groundswell of activity for “actionistas,” led by the third annual Supergirl Jam, the industry’s only large-scale, all-girls action sports competition and lifestyle/music festival. This unique event features more than 100 of the top female athletes in surfing, skateboarding, inline skating and snowboarding in a competition designed to promote and celebrate female strength, independence and empowerment. In 2009, the S3 Supergirl Jam will be expanded this summer in order to better showcase the best female pros in five competitions: Surfing, Skateboarding Street, Inline Skating, Snowboard Rail-Jam and Skateboarding. In addition to the competitive action, a variety of interactive booths, skating lessons, celebrity meet-and-greets and other activities will add to this year’s unique energy and excitement. ZOINKS! SCOOBY-DOO SOLVES NEW MYSTERIES Scooby-Doo continues his reign as TVs top dog with a new animated television series, “Scooby-Doo! Mystery Inc.,” debuting on Cartoon Network in 2010. Building on the popularity of the Scooby-Doo franchise, the new series will deliver a mix of comedy, mystery and adventure, bringing together Scooby-Doo and his four buddies who call themselves Mystery Inc., along with the scary mysteries they face in their seriously haunted town. In fall 2009, the live-action movie, “Scooby-Doo! The Mystery Begins” will premiere on Cartoon Network and be available from Warner Home Video on Blu-ray and DVD at retailers everywhere. Complementing the movie release this fall is “Scooby-Doo! First Frights,” an interactive videogame from Warner Bros. Interactive Entertainment, available on the Wii™, Nintendo DS™ and PlayStation®2 computer entertainment system. Kicking off the summer with a bang is Zoinks Points, the first-ever Scooby-Doo online rewards program, debuting in June 2009. For every Scooby product purchased at retail or online, Scooby fans will get a huge selection of exclusive games, video clips, podcasts, screensavers, wallpapers and more – all for free and only at ZoinksPoints.com. TIMELESS CLASSICS CONTINUE TO DELIGHT Classic characters will remain a linchpin for WBCP at Licensing Show this year. With strong merchandising programs in the works, licensees are continuing to support beloved franchises including Looney Tunes, Baby Looney Tunes, Tweety, Tom and Jerry, Scooby-Doo and other revered Hanna-Barbera characters. Classic films including “Gone with the Wind,” “Caddyshack,” “The Goonies” and “Gremlins,” as well as holiday favorites like “The Polar Express,” “Frosty the Snowman” and “A Christmas Story” will also be presented at this year’s show. THE POWER OF NEW LINE CINEMA’S PORTFOLIO The New Line Cinema portfolio comprises a wide range of films, including the Oscar-winning “The Lord of the Rings” trilogy, one of the most successful film franchises in history. New Line’s vast property vault, home to two of the most popular horror franchises, “Friday the 13th” and “A Nightmare on Elm Street,” adds to what is already amongst the most comprehensive in licensed entertainment. WBCP SCORES WITH FOOTBALL WBCP continues to be a leader in football licensing, representing several powerhouse brands and the highest profile football/soccer tournaments. The Company’s portfolio of world-class football/soccer franchise properties include: FC Barcelona, Manchester United, Juventus FC, Paris Saint-Germain, São Paulo Football Club, Mexico’s National Team and Club America. WBCP continues to build centers of football/soccer expertise around the world and is actively engaged in licensing football/soccer worldwide. PUCCA PACKS A CUTE PUNCH WBCP is seeking innovative licensing partners to broaden its product offering for the highly popular animated character Pucca. WBCP’s representation of Pucca has expanded to include the United States, Canada and Mexico, in addition to its previously existing representation in Brazil. Originally introduced online, “Pucca,” debuted as a series of Flash-animated shorts produced by Vooz Co., Ltd., and fast became a cultural phenomenon. Known for its "silent comedy" factor, creating humor with almost no spoken words and the universal theme of love, the shorts revolve around 10-year-old Pucca, the daughter of a Chinese restaurant owner in Korea, who is in love with Garu, a 12-year-old warrior. Pucca 's dedicated online following led to its television debut in the U.S. “With properties that run the gamut—from Batman to Harry Potter to Pucca — we offer licensees and retailers a diverse slate of opportunities like none other,” concluded Globe. About Licensing International Expo 2009 Licensing International Expo 2009 ( www.licensingexpo.com), taking place June 2-4 at Las Vegas' Mandalay Bay Convention Center, is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show's appeal brings together top-level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo 2009 to discover new brands and revenue generating opportunities within the $191 billion licensing industry. Located at booth #930, WBCP is one of the largest exhibitors at this year’s show. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. ™ & © Warner Bros. Entertainment Inc. DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics. HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. LOONEY TUNES, TWEETY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. SCOOBY-DOO, TOM AND JERRY and all related characters and elements are trademarks of and © Hanna-Barbera. THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
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