Warner Bros. International Television Production Announces First Round of Format Licenses for Eyeworks’ “Adam Looking for Eve”
(July 14, 2014 – London & Burbank, CA) – Following its acquisition of all Eyeworks’ businesses outside the U.S., which was completed in June, Warner Bros. International Television Production has announced the first commissions of the Eyeworks format “Adam Looking for Eve.”
“Adam Looking for Eve” was an instant hit when it premiered in its original territory, The Netherlands, in February. It was the highest rated new show on RTL5 in more than four years and doubled the channel’s average share over the eight-episode run.
The series has now been commissioned in Germany for RTL and in Spain for Cuatro.
“Adam Looking for Eve” is a provocative experiment in matchmaking. What happens if a man and a woman, at their very first meeting…are completely nude? An original and attention-grabbing approach to the dating arena, this programme explores how adventurous singles on a quest for true love interact when they bare all.
With no clothes or make up to hide behind, and with all barriers removed, the contestants literally face the naked truth. Against the backdrop of a tropical desert island, will this unique (and potentially awkward) situation help these adventurous singles to reveal themselves in new ways in their quest for true love?
Andrew Zein, SVP, Creative, Format Development and Sales WBITVP, said: “We have been excited about pitching the Eyeworks formats for some time now; the quality of both the scripted and non-scripted library is of such a high calibre we look forward to seeing more and more high quality productions of these formats around the world. ‘Adam Looking for Eve’ presents a totally unique twist on the typical dating genre and we’re looking forward to seeing the format being developed in these new territories.”
Earlier this month, as part of the studio's television growth strategy, Warner Bros. Television Group (WBTVG) announced its acquisition of all Eyeworks' businesses in 15 countries across Europe, South America, Australia and New Zealand, adding 13 new territories to its international network of production companies. This deal follows the acquisition in 2010 of Shed Media, one of the leading production companies in the UK, and in 2011, BlazHoffski in The Netherlands and Belgium.
Warner Bros. International Television Production:
Warner Bros. International Television Production (WBITVP) is a leading global producer of local scripted and non-scripted television programming, with production companies in major television territories around the world.
With operations in 15 countries, including Warner Bros. Television Productions U.K. (formerly Shed Media), as well as Holland and Belgium (via its production company BlazHoffski) and 13 territories via its ownership of the Eyeworks Media Group (with operations in countries across Europe, South America, Australia and New Zealand), the group produces over 1500 hours of television annually.
In those territories where WBITVP has a production company, it produces both original programming and local versions of scripted and non-scripted formats controlled by Warner Bros., including “The Bachelor,” “Celebrity Splash,” “Who Do You Think You Are?,” “Supernanny,” “ER,” “Gossip Girl” and “Nip/Tuck”. Where WBITVP has no local production capability, it licenses Warner Bros. formats to third parties.
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