(April 8, 2013 — Cannes, France) — Warner Bros. International Television Production has acquired the format rights to distribute the brand new game show series “Money Time” from leading Spanish producer 60dB. The 65-episode series premiered April 3 on the Mediaset Group channel Cuatro. “Money Time” is a unique game show in which contestants must buy the time they think they will need to answer the questions correctly in each round. They do this by loading as much money as they choose into a large hourglass which converts the money into minutes. The more time they buy and the more mistakes they make throughout each round, the less time they will have to answer the all-important last question in the nail-biting final round. “We are excited about taking ‘Money Time’ to the market. We always hear from producers that they are looking for new game show formats that differentiate themselves from all the others out there, and ‘Money Time’ does just that. 60dB has put a unique twist on the game show genre; this is the first game show which uses the distinctive element of an hourglass to give contestants the ability to buy the number of minutes they need to answer questions. The show has a range of elements which add a lot of tension throughout the rounds, yet is a simple idea to execute, which will make it appealing to international producers. The hourglass centerpiece also adds a strong visual impact for TV. We believe that the format will travel well around the globe,” said Andrew Zein, Senior Vice President, Creative, Format Development and Sales, WBITVP. “Time and money -- those are the 21st century's most relevant concepts. They never matched so well. They never looked so good on TV. They've never been so entertaining. And overall, they’ve never been so exchangeable. As producers, it's an honor to bring all these concepts to an international audience through Warner Bros.' powerful sales force,” said Risto Mejide, 60dB owner. Warner Bros. International Television Production: Warner Bros. International Television Production aims to establish or acquire production companies in the major television territories around the world in order to become a leading producer of local scripted and non-scripted programming. In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group, such as “The Bachelor,” “The World’s Strictest Parents” and “Who Do You Think You Are?” Where WBITVP has no local production capability, it licenses Warner Bros. formats to third parties. WBITVP has already taken significant steps by acquiring a majority stake in both U.K. production group Shed Media, one of the U.K.’s largest and most successful independent production companies which operates in both the U.K. and the U.S., and in BlazHoffski Holding B.V., a leading independent television producer in The Netherlands and Belgium. 60dB: 60dB is a young company focused on creation of new and fresh formats born of the alliance between the advertising agency Aftershare.TV and Mediaset España. Owned by ad men Risto Mejide and Marc Ros, Mejide is also a successful writer and the most popular and provocateur judge of talent shows in Spain, such as “Operación Triunfo” (Tele5) and “Tu sí que vales” (Tele5). 60dB has developed and produced other shows, such as “Ransom,” “Breaking Off” and “Family Game Night.” It is currently producing “Bebe a Bordo” and “La Incubadora,” a refreshing talent show about young entrepreneurs and start-up companies, all for Mediaset España network. “Money Time” was selected in MIPCOM 2012 Fresh TV Conference as one of the 25 freshest formats.