Motion Pictures
April 21, 2004
Warner Bros. Pictures Launches Unique Online Contest, Empowering Movie Fans To Build Their Own “New York Minute”-Themed Websites
(April 21, 2004 – Burbank, CA) – Warner Bros. Pictures has launched the “Build Your Own “New York Minute” Website Contest,” a unique interactive online event in support of the highly anticipated action comedy “New York Minute,” starring Mary-Kate Olsen, Ashley Olsen and Eugene Levy.
Powered by new Fanbuilder technology, the contest encourages fans of “New York Minute” and stars Mary-Kate and Ashley to take an active role in the marketing of the film. Fanbuilder empowers users to build their own themed websites using official content provided by the Studio.
After creating their own personalized “New York Minute” websites, fans can compete for prizes by sending email postcards, downloading and distributing flyers, and placing online banners to drive traffic to their sites. The fans who register the highest traffic on their “New York Minute” sites will win iPod minis.
This marks the first time that Fanbuilder technology is being used by a major movie studio to directly involve audiences in the marketing of a feature film. Unlike other recent movie campaigns in which fans have been approached to help market product, the “Build Your Own ‘New York Minute’ Website Contest” gives participants the opportunity to completely personalize their marketing messages.
The “Build Your Own ‘New York Minute’ Website Contest,” which runs through May 21, is featured on three websites: www.newyorkminutemovie.com (the official movie site), www.mary-kateandashley.com and the AOL Mary-Kate and Ashley World.
The action comedy “New York Minute” follows one monumental day in the lives of 17-year-old sisters Jane and Roxanne Ryan, adversaries who begrudgingly journey together from their Long Island home to New York City, where meticulously prepared overachiever Jane (Ashley Olsen) is due to deliver a speech to qualify for a prestigious college scholarship abroad. Meanwhile, laid-back punk rock rebel Roxy (Mary-Kate Olsen) hopes to get backstage at a Simple Plan music video shoot and slip her demo tape to the band. Their plans go wildly awry when a mix-up involving Jane’s all-important dayplanner lands them in the middle of a shady black market music piracy scheme. Roxy and Jane seem to have everything going against them…but anything can change in a “New York Minute!”
This film has been rated “PG” by the MPAA for “mild sensuality and thematic elements.”
“New York Minute” will be released in North America on May 7 by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
www.newyorkminutemovie.com / AOL Keyword: New York Minute
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