(May 08, 2006 - Burbank, CA) – Warner Home Video has announced the launch of new self-contained merchandiser displays, which will be available at multiple locations including wholesale clubs, Mom and Pop’s, truck stops and convenience stores, beginning May 16. The innovative merchandisers, each holding 10 DVDs and easily fitting on counters or end caps, will include titles that target either the family or the male action fan. Priced appropriately to allow the small business owner to be competitive and make margin, the new turn-key Vendor Packs will sell for $73.92 SRP each. Titles being offered in the initial wave of Family Vendor Packs include "A Walk to Remember," "Black Beauty," "Cats & Dogs," "Vegas Vacation," "Spies Like Us," "See Spot Run," "The Neverending Story," "Kangaroo Jack" and "The Iron Giant: Special Edition." The Action/Male demographic titles are "Swordfish," "3000 Miles To Graceland," "Lethal Weapon: Director's Cut," "Terminator 3: Rise of the Machines," "Starsky & Hutch," "The Last Boy Scout," "Twister," "The Fugitive," "Austin Powers Goldmember," and "Long Kiss Goodnight." With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
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