President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment
Blair Rich serves as President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment. With both film and home entertainment marketing overseen by Rich, the Studio is able to strategically manage film titles through their entire lifecycle, respond nimbly to consumer demand, and increase benefits to its filmmaking, exhibition and retail partners. She was named to this post in January 2018.
Rich leads the development and execution of all marketing campaigns for both the Studio’s global theatrical and home entertainment releases. The Warner Bros. Pictures Group markets titles produced by Warner Bros. Pictures and New Line Cinema, as well as the Studio’s various production partners, including Alcon Entertainment and MGM. Rich has oversight of Warner Bros. Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions and worldwide research groups. She also oversees the Home Entertainment marketing operation.
Most recently, Rich led the marketing efforts on IT and helped direct the campaigns for a number of Warner Bros. Pictures’ critical and global box office hits, including Dunkirk, Wonder Woman, The LEGO Batman Movie and Fantastic Beasts and Where to Find Them. Among the films Rich and the theatrical marketing team will support in 2018 are Ready Player One, Rampage, Ocean’s 8, The Nun, Crazy Rich Asians, A Star is Born, Fantastic Beasts: The Crimes of Grindelwald and Aquaman.
Prior to her promotion, Rich served as President, Worldwide Marketing, Warner Bros. Pictures and, before that, as Executive Vice President, Worldwide Marketing. She was also Senior Vice President, Marketing and Creative Advertising for the Studio’s international film division, having previously served as Vice President. After graduating from Georgetown University in 1997, Rich joined Warner Bros. Pictures International as a marketing trainee. She quickly rose through the ranks, becoming a director in 2002.
In addition to her professional responsibilities, Rich serves on the board of directors of LA Family Housing, whose mission is to help families transition out of homelessness and poverty through a continuum of housing enriched with supportive services. She lives in Los Angeles with her husband and daughter.