President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment
Blair Rich serves as President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment. With both film and home entertainment marketing overseen by Rich, the Studio is able to strategically manage film titles through their entire lifecycle, respond nimbly to consumer demand, and increase benefits to its filmmaking, exhibition and retail partners. She was named to this post in January 2018.
Rich leads the development and execution of all marketing campaigns for both the Studio’s global theatrical and home entertainment releases. The Warner Bros. Pictures Group markets titles produced by Warner Bros. Pictures and New Line Cinema, as well as the Studio’s various production partners, including Alcon Entertainment, MGM and Legendary. Rich has oversight of Warner Bros. Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions, worldwide research and multi-cultural groups. She also oversees the Home Entertainment marketing operation.
Most recently, Rich led the marketing efforts on many of 2018’s box office hits, including “Ready Player One,” “Ocean’s 8,” “The Meg,” “Crazy Rich Asians,” “A Star Is Born,” “The Nun,” “Fantastic Beasts: The Crimes of Grindelwald.” “The Mule” and the billion-dollar blockbuster “Aquaman.” For 2019, Rich and the global marketing team will be handling a broad slate of titles, including “The LEGO Movie 2: The Second Part,” “Shazam!,” “The Curse of La Llorona,” “Godzilla: King of the Monsters,” “It Chapter 2,” “Joker,” “The Goldfinch” and “The Good Liar.”
Prior to her promotion, Rich served as President, Worldwide Marketing, Warner Bros. Pictures and, before that, as Executive Vice President, Worldwide Marketing. She was also Senior Vice President, Marketing and Creative Advertising for the Studio’s international film division, having previously served as Vice President. After graduating from Georgetown University in 1997, Rich joined Warner Bros. Pictures International as a marketing trainee. She quickly rose through the ranks, becoming a director in 2002.
In addition to her professional responsibilities, Rich serves on the board of directors of LA Family Housing, whose mission is to help families transition out of homelessness and poverty through a continuum of housing enriched with supportive services. She lives in Los Angeles with her husband and daughter.