Pam Lifford

President, Warner Bros. Consumer Products

Industry veteran Pam Lifford became President, Warner Bros. Consumer Products February 1, 2016. In this role, she oversees all WBCP business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world. WBCP’s portfolio of licensing properties includes DC Comics’ Batman and Superman, Harry Potter, The Hobbit Trilogy, Looney Tunes and Scooby-Doo, among many others. 

Lifford works directly with WBCP’s executive team to optimize Warner Bros.’ slate of film, television and animation properties driven by the characters of DC Entertainment; the stories and characters from J.K. Rowling’s Wizarding World; and classic animation favorites. Additionally, she leads the efforts to continue to build WBCP’s successful global themed entertainment business, which includes the groundbreaking The Wizarding World of Harry Potter, as well as identify new opportunities within the Studio’s vast content library. She also works with colleagues at Turner via Cartoon Network and Boomerang to support and build the Warner Bros.’ overall kids’ businesses.

With more than 25 years of experience, Lifford is widely respected across the consumer products industry. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team where, as Executive Vice President, she oversaw the global home, fashion and infant businesses. In this capacity, she worked directly with licensees and major retailers around the world on innovative merchandising and retail programs that drove significant business growth for the company.

Lifford also worked at Quiksilver Inc., where she served as Executive Vice President, Global Licensing.  Earlier in her career, she held positions at Road Runner Sports and Nike.