Ellen Digital Network Unveils All-New Original Programming During 2018 Digital Content at IAB NewFronts West
(October 9, 2018 – Los Angeles, CA) – Ellen Digital Network (EDN) unveiled today new and returning innovative, original programming during the 2018 Digital Content NewFronts West. The unique and diverse slate reinforces Ellen DeGeneres’ distinctive brand, showcasing the power of funny, kindness, and authenticity. EDN continues to be a powerhouse in the digital space by producing and distributing high-quality content immersed in positivity and heart.
EDN is excited to announce their collaboration with body activist, entrepreneur, supermodel and one of today’s most powerful voices, Ashley Graham. The new digital series titled “Fearless” will explore self-acceptance and belonging in a new and deeper way. Ashley, a game changer in the body-positive movement, will host the series infusing her own personal and authentic insight to help empower audiences to embrace their true self with confidence.
In a continued effort to celebrate empowering women whose values perfectly align with Ellen’s brand, EDN announces their partnership with entrepreneur, mom, television host, restaurateur, and cookbook author, Ayesha Curry. The mother of three will help other busy moms by offering valuable professional advice and providing motivating tips on how to juggle work and motherhood.
EDN will also join forces with Ellen’s favorite cousins and home makeover experts Anthony Carrino and John Colaneri for a new digital series, “The Build Up.” The series will follow a deserving community in need of support as The Cousins provide their expertise and resources to rebuild and instill a sense of hope.
Based off two successful seasons resulting in over 154 million cross-platform views, EDN is delighted to announce Season 3 of the original digital series “Momsplaining with Kristen Bell.” The series will continue to highlight the multi-talented Kristen Bell who will infuse her one-of-a-kind humor throughout the new season as she attempts to master motherhood while taking viewers along for the ride.
In addition, EDN has seen great success in the mobile gaming app world with “Ellen’s Road to Riches Slots” and “Heads Up!,” which continues to be the #1 Paid App for the past four consecutive years in Apple’s App Store with over 39M downloads and over 1 billion games played. Inspired by Ellen’s continued love for games, EDN is thrilled to announce the launch of two new apps:
“Ellen’s Game of Games” App will launch timed to Season 2 of the hit NBC primetime game show. The innovative app will give users the chance to play fan-favorite games from the show. The more fans play, the more chances they have to win real-world prizes like gift cards and tickets to a taping. Plus, when viewers tune-in to the show each week, they can play the “Watch Along Challenge” for a chance to win big from home.
“The Truth Comes Out” allows users to play and laugh with family and friends around the world by answering fun and hilarious questions about each other, then choosing their favorite answers. “What’s the last thing Maria googled?” “Who is David’s celebrity doppelgänger?” “What’s the biggest secret Laura’s keeping?” Find out who knows you best!
Ellen Digital Network Content Slate:
"Fearless" with Ashley Graham: In each episode, body activist, entrepreneur, and supermodel Ashley Graham is inspiring unique individuals to take the next step in defying naysayers and encouraging those in need of a total confidence boost – whether its leading them to moments of discovery or how they can accentuate their true-self!
Ayesha Curry Project: In the age of the mom-preneur, Ayesha Curry is sharing her journey from chef to boss lady to conqueror! In each episode, Ayesha will help young women as they make plans to dominate their respective industries and learn from her hustle. Ayesha will tackle the blood, sweat, and tears it takes to start a business while encouraging others along the way with pro tips on the different aspects of mom-preneurship.
"The Build Up" with The Cousins: In the wake of Hurricane Sandy, cousins Anthony Carrino and John Colaneri partnered with Ellen to rebuild homes for those who lost everything. Now, they’ve teamed up with Ellen to once again bring attention to an underserved community providing resources and opportunities to build themselves back up and most importantly, some much needed hope!
"tWitch, Please…Help Me Dance!" (Season 2): Ellen’s resident DJ, tWitch, is back at it with the second season of the original series, “tWitch, Please... Help Me Dance!” From helping a high school senior learn a dance for prom to the most romantic flash mob proposal you’ve ever seen, tWitch is using his dancing talents to surprise and delight aspiring dancers everywhere, giving them all the right moves for their magic moment!
"Momsplaining" with Kristen Bell (Season 3): The two previous seasons of “Momsplaining” took viewers by delight and created a relatable space for moms and female viewers alike to talk about the good, the bad, and the ugly of motherhood, resonating with women and moms everywhere! Now, Kristen Bell, the multi-talented actress of film, television, Broadway, and above all mother-of-two, is back for more “Momsplaining!”
OMKalen: Kalen Allen from Kansas City, KS first caught Ellen’s attention with his hilarious “Kalen Reacts” videos where he gives colorful and witty commentary on culinary concoctions online. After inviting Kalen to her show in January 2018, Ellen knew she found something special and offered him an opportunity to collaborate and produce content for her digital platforms. Today, Kalen has found himself with a regular guest spot on “The Ellen DeGeneres Show” and his very own weekly digital news series, “OMKalen.” Every Saturday, or “SaturKay” as Kalen calls it, viewers get their laugh-out-loud dose of Kalen as he reacts to some of the most eye-popping, hilarious, and trending stories of the week.
About Ellen Digital Network
Ellen Digital Network (EDN) is a premium cross-platform advertising and integration opportunity for brands to associate with the original content produced and distributed by the Ellen Digital Network in a positive, high-quality environment. EDN’s impressive reach includes 187 million followers and 1 billion views monthly across all platforms. EDN encompasses ventures including ellentube – a short form video space delivering fresh entertainment daily to mobile users globally – as well as ELLEN’s powerful social media reach, and the successful gaming app “Heads Up!,” which has been the #1 Paid App for the past four consecutive years in Apple’s App Store with over 39M downloads. EDN is part of Ellen Digital Ventures (EDV), a business initiative created by DeGeneres and Warner Bros.’ Digital Networks that extends DeGeneres’ award-winning television franchise into a robust digital business, leveraging her vast social and gaming audiences. Founded in 2014, EDV is led by industry veteran Michael Riley who serves as General Manager and works alongside “The Ellen DeGeneres Show” executive producers Mary Connelly, Ed Glavin, Andy Lassner and Kevin A. Leman II.
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