"Ice & Coco" Delivers Strong First Week of Summer Preview
(August 10, 2015 – Burbank, CA) – “Ice & Coco” kicked off its 8-market summer preview last week, averaging an impressive 1.1/3 Household rating/share over its first five broadcasts and improving +57% over the August ’14 time period average rating. Additionally, “Ice & Coco” grew +38% in rating over “Boris & Nicole’s” July ’15 average in the time period, despite “Boris & Nicole” benefitting from original episodes of Wendy Williams as a lead-in. Comparatively, this debut week rating out-delivered the prior FOX/Warner Bros. summer preview "The Real" by +10%.
Among its core Adult 25-54 demographic, “Ice & Coco” earned a 0.7/5 rtg/shr in its first week, more than doubling the prior year Aug ‘14 time period rating (+133%) and improving +25% over its lead-in share. The show carried momentum throughout its debut week as well, debuting with a 0.7/5 rating on Monday and peaking with a 0.8/7 rtg/shr on Friday. In fact, Friday’s telecast ranked #1 in its time period in New York (WNYW/F/11:00a, 0.9/7 rtg/shr), Washington, D.C. (WTTG/F/12:00p, 1.4/12), Atlanta (WAGA/F/1:00p, 1.5/10), and Phoenix (WJBK/F/2:00p, 0.6/3, tied), while improving or matching the prior year time period across all test markets.
The new series also delivered a strong debut week among Women 25-54 with a 0.9/6 rating/share, recruiting +20% over its lead-in share. Additionally, the show improved +80% over the Aug ’14 time period and +29% over Boris & Nicole July ’15 while consistently delivering ratings gains across all preview markets.
In an all-new episode of "Ice & Coco" on Friday, August 7th, Coco proved that her iconic derrière is 100% real with an exam from a renowned plastic surgeon. In addition, "The Real" co-host Adrienne Bailon joined Ice-T and Coco and the cast of Bravo’s "Million Dollar Listing San Francisco" revealed a mansion mash up featuring the hottest celebrity homes.
About Ice & Coco:
"Ice & Coco" premiered August 3rd on FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Washington, D.C. (WTTG), Atlanta (WAGA), Phoenix (KSAZ) and Detroit (WJBK), as well as on Sinclair Broadcasting stations in Baltimore (WUTB) and Raleigh (WRDC). "Ice & Coco" features veteran actor and rapper Ice-T ("Law & Order: Special Victims Unit") and his wife, Coco ("Ice Loves Coco"), as they take on the topics of the day – all things newsworthy, celeb-worthy and, of course, puppy-worthy – showcasing the couple’s fun, authentic vibe and honest curiosity about what’s happening in the world. With years of chemistry together, this married duo, from different backgrounds, bring a fresh perspective to the daily talk show format with their unique interview style and enthusiasm for joining in the conversation.
Official Website: iceandcoco.com
Official Twitter: #IceAndCoco