"Ice & Coco" Sets Time Period Highs with Women 25-54 During Its Summer Preview
The new series delivered an impressive 0.8/6 rating share among Women 25-54 over the three weeks, growing +20% in share over its lead-in and +60% in rating over the Aug ’14 time period. In fact, “Ice & Coco” earned a 9-year average rating high in the time period (since majority of stations were LPM measured). The show was especially promising in New York (WNYW/F/ 11:00a, 0.9/7 rtg/shr), where it delivered a station-high August time period rating (since LPM measurement began over a decade ago) with +80% rating gains over “Hollywood Today Live.”
Among its core Adult 25-54 demographic, “Ice & Coco” earned a 0.6/5 rtg/shr, doubling the prior year Aug ‘14 time period rating (+100%) and improving +20% over “Boris & Nicole” in July ’15. “Ice & Coco” recruited new viewers to its stations, improving +25% in share over its lead-in average while growing or maintaining over its lead-in program in 6 of its 7 test markets including Top 2 markets in the country: New York (WNYW/F/11:00a, 0.6/6 rtg/shr, +50% shr) and Los Angeles (KTTV/F/1:00p, 0.4/4, +33%).
During its 3-week run, “Ice & Coco” covered a variety of fresh topics including hosts Ice-T and wife Coco Austin revealing that they are expecting their first child together and sharing their baby's gender, the name they’ve selected, and details of their pregnancy journey. Plus, “Ice & Coco” welcomed a variety of celebrity guests including legendary rapper and filmmaker Ice Cube, “Law & Order: SVU” cast members Mariska Hargitay, Peter Scanavino and Kelli Giddish, reality star Snooki, actress and comedian Sherri Shepherd and more.
About Ice & Coco:
“Ice & Coco” premiered August 3rd on FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Washington D.C. (WTTG), Atlanta (WAGA), Phoenix (KSAZ) and Detroit (WJBK), as well as on Sinclair Broadcasting stations in Baltimore (WUTB) and Raleigh (WRDC). “Ice & Coco” features veteran actor and rapper Ice-T (“Law & Order: Special Victims Unit”) and his wife, Coco (“Ice Loves Coco”), as they take on the topics of the day -- all things newsworthy, celeb-worthy and, of course, puppy-worthy -- showcasing the couple’s fun, authentic vibe and honest curiosity about what’s happening in the world. With years of chemistry together, this married duo, from different backgrounds, bring a fresh perspective to the daily talk show format with their unique interview style and enthusiasm for joining in the conversation.
Official Website: iceandcoco.com
Official Twitter: #IceAndCoco